chore: apply BRAND.md copy and remove duplicated brand guidelines

AGENTS.md

@@ -8,7 +8,7 @@ Treat it as a **Next.js 16 marketing/docs site plus an account app**. Current ac
 
 ## Branding Authority
 
-Read `docs/brand-guidelines.md` before changing product messaging, taglines, default metadata, or social-preview copy. It is the authoritative messaging contract. Reuse `src/shared/lib/branding.ts` for approved brand strings.
+Brand positioning and approved copy live in [`BRAND.md`](https://github.com/usememos/.github/blob/main/BRAND.md) in the `usememos/.github` repository; it is the single source of truth. Do not keep brand guidelines in this repository. Read it before changing product messaging, taglines, default metadata, or social-preview copy, and reuse `src/shared/lib/branding.ts`, which copies its strings verbatim.
 
 ## Public Website Design Authority
 

DESIGN_SYSTEM.md

@@ -453,8 +453,8 @@ hover or supporting signal. Brand-filled controls MAY be used when the
 surrounding composition requires it, but blue MUST NOT become a default fill
 for every action and icon.
 
-Use `HeroAccent` for display emphasis, including the Homepage's “Keep it yours.”
-line. Its `text-brand-600 dark:text-brand-300` treatment is the standard brand
+Use `HeroAccent` for display emphasis, including the second line of the
+Homepage tagline. Its `text-brand-600 dark:text-brand-300` treatment is the standard brand
 accent, not a page-specific exception.
 
 Color rules:
@@ -603,7 +603,7 @@ system.
 
 ## 16. Content and voice
 
-`docs/brand-guidelines.md` defines the approved product tagline, supporting description, and messaging constraints. Use the shared constants in `src/shared/lib/branding.ts` for brand-level copy; page-specific headings and descriptions should describe their own subject.
+[`BRAND.md`](https://github.com/usememos/.github/blob/main/BRAND.md) in `usememos/.github` defines the positioning and approved copy. Use the shared constants in `src/shared/lib/branding.ts` for brand-level copy; page-specific headings and descriptions should describe their own subject.
 
 Words are part of the composition.
 

README.md

@@ -1,3 +1,3 @@
 <samp>website: [usememos.com](https://www.usememos.com)</samp>
 
-Brand messaging: [brand guidelines](docs/brand-guidelines.md). Visual design: [DESIGN_SYSTEM.md](DESIGN_SYSTEM.md).
+Brand messaging: [BRAND.md](https://github.com/usememos/.github/blob/main/BRAND.md). Visual design: [DESIGN_SYSTEM.md](DESIGN_SYSTEM.md).

content/docs/faq.mdx

@@ -5,7 +5,7 @@ description: Common questions about running and using Memos.
 
 ## What is Memos?
 
-Memos is a personal timeline for quick notes: write short memos as they come, and find them later by search, tag, or date. You run it yourself, so your memos stay on the server you choose.
+Memos is an open-source timeline for your thoughts. Write a memo in seconds, tag it, attach files, and move on. Every memo is private by default; share one with the people you choose, or with anyone who has the link, when you want to. Your notes are yours: you keep them where you decide, nobody else reads them, and you can take them with you at any time.
 
 ## Is Memos open source?
 

content/docs/getting-started.mdx

@@ -3,7 +3,7 @@ title: Getting Started
 description: Run Memos locally with Docker, create the first admin user, and write your first memo.
 ---
 
-Memos is a personal timeline for quick notes: write short memos as they come, and find them later by search, tag, or date. The shortest path to a running instance is one Docker command with SQLite and a local data volume. Harden deployment and storage once the instance is up.
+The shortest path to a running instance is one Docker command with SQLite and a local data volume. Harden deployment and storage once the instance is up.
 
 ## Prerequisite
 

content/docs/index.mdx

@@ -3,7 +3,9 @@ title: Documentation
 description: Official Memos documentation — self-host with Docker, configure storage and authentication, write and find memos in Markdown, and use the API.
 ---
 
-Memos is a personal timeline for quick notes: write short memos as they come, and find them later by search, tag, or date. It is open source and self-hosted, so your memos stay on the server you choose. Start with Getting Started, then move into deployment, configuration, and daily use.
+Memos is an open-source timeline for your thoughts. Write a memo in seconds, tag it, attach files, and move on. Every memo is private by default; share one with the people you choose, or with anyone who has the link, when you want to. Your notes are yours: you keep them where you decide, nobody else reads them, and you can take them with you at any time.
+
+Start with Getting Started, then move into deployment, configuration, and daily use.
 
 The usage and configuration guides cover **0.31.0**, the latest stable release. Read the [release changelog](/changelog/0-31-0) and [0.31 upgrade notes](/docs/operations/upgrade#upgrading-to-031) before upgrading. The API reference provides separate version selections.
 

scripts/smoke-test.mjs

@@ -1,7 +1,7 @@
 const baseUrl = process.env.SMOKE_BASE_URL ?? "http://localhost:8788";
 
 const checks = [
-  { path: "/", type: "html", contains: "Catch a thought.", cacheControlIncludes: "s-maxage=31536000" },
+  { path: "/", type: "html", contains: "Your thoughts, your data,", cacheControlIncludes: "s-maxage=31536000" },
   {
     path: "/docs/faq",
     type: "html",

src/app/(public)/(site)/brand/page.tsx

@@ -7,7 +7,7 @@ import { buildBreadcrumbJsonLd, buildMarketingMetadata } from "@/shared/lib/seo"
 
 export const metadata: Metadata = buildMarketingMetadata({
   title: "Brand",
-  description: "Official brand assets, logos, and usage guidelines for Memos, a personal timeline for quick notes.",
+  description: "Official brand assets, logos, and usage guidelines for Memos.",
   path: "/brand",
 });
 

src/app/(public)/(site)/page.test.tsx

@@ -1,7 +1,7 @@
 import { render, screen } from "@testing-library/react";
 import type { ReactNode } from "react";
 import { describe, expect, it, vi } from "vitest";
-import { BRAND_DESCRIPTION, BRAND_TAGLINE } from "@/shared/lib/branding";
+import { BRAND_SHORT, BRAND_TAGLINE } from "@/shared/lib/branding";
 
 vi.mock("@/features/marketing/components/hero-section", () => ({
   HeroSection: ({ title, subtitle }: { title: ReactNode; subtitle: string }) => (
@@ -36,7 +36,7 @@ describe("HomePage", () => {
 
     expect(screen.getAllByRole("heading", { level: 1 })).toHaveLength(1);
     expect(screen.getByRole("heading", { level: 1, name: BRAND_TAGLINE })).toBeVisible();
-    expect(screen.getByText(BRAND_DESCRIPTION)).toBeVisible();
+    expect(screen.getByText(BRAND_SHORT)).toBeVisible();
   });
 
   it("tells the story in brand order: write, find, own, then answers", () => {

src/app/(public)/(site)/page.tsx

@@ -6,15 +6,14 @@ import { HomeFindSection } from "@/features/marketing/components/home-find-secti
 import { HomeOwnSection } from "@/features/marketing/components/home-own-section";
 import { HomeWriteSection } from "@/features/marketing/components/home-write-section";
 import { StartSection } from "@/features/marketing/components/start-section";
-import { BRAND_DESCRIPTION, BRAND_TAGLINE_LINES, BRAND_TITLE } from "@/shared/lib/branding";
+import { BRAND_DESCRIPTION, BRAND_SHORT, BRAND_TAGLINE_LINES, BRAND_TITLE } from "@/shared/lib/branding";
 import { buildDefaultOpenGraphImages, DEFAULT_OG_IMAGE } from "@/shared/lib/seo";
 
 export const metadata: Metadata = {
   title: {
     absolute: "Memos - Open-Source, Self-Hosted Note-Taking App",
   },
-  description:
-    "Write short memos without titles or folders in Memos, an open-source, self-hosted note-taking app. Find them later by search, tag, or date.",
+  description: BRAND_DESCRIPTION,
   keywords: [
     "note-taking app",
     "open source note taking app",
@@ -61,7 +60,7 @@ export default function HomePage() {
             </span>
           </>
         }
-        subtitle={BRAND_DESCRIPTION}
+        subtitle={BRAND_SHORT}
         primaryCta={{ text: "Install Memos", href: "/docs/getting-started" }}
         secondaryCta={{ text: "Try Live Demo", href: "https://demo.usememos.com/", external: true }}
       />

src/app/(public)/(site)/sponsors/page.tsx

@@ -8,8 +8,7 @@ import { cn } from "@/shared/lib/utils";
 
 export const metadata: Metadata = buildMarketingMetadata({
   title: "Sponsors",
-  description:
-    "Thank you to the sponsors and backers who support the development of Memos, the open-source personal timeline for quick notes.",
+  description: "Thank you to the sponsors and backers who support the development of Memos.",
   path: "/sponsors",
 });
 

src/app/layout.tsx

@@ -90,8 +90,7 @@ export default function Layout({ children }: { children: ReactNode }) {
     "@context": "https://schema.org",
     "@type": "SoftwareApplication",
     name: "Memos",
-    description:
-      "A personal timeline for quick notes: write short memos as they come, and find them later by search, tag, or date. Open source and self-hosted.",
+    description: BRAND_DESCRIPTION,
     applicationCategory: "ProductivityApplication",
     operatingSystem: "Cross-platform",
     offers: {

src/app/og/home/image.png/route.tsx

@@ -1,13 +1,13 @@
 import { createSocialPreviewImage } from "@/shared/content/social-preview-image";
-import { BRAND_SOCIAL_DESCRIPTION, BRAND_TAGLINE_LINES } from "@/shared/lib/branding";
+import { BRAND_SOCIAL_DESCRIPTION, BRAND_TAGLINE } from "@/shared/lib/branding";
 
 export const runtime = "nodejs";
 export const dynamic = "force-static";
 export const revalidate = false;
 
 export async function GET() {
   const response = await createSocialPreviewImage({
-    title: BRAND_TAGLINE_LINES.join("\n"),
+    title: BRAND_TAGLINE,
     description: BRAND_SOCIAL_DESCRIPTION,
   });
   response.headers.set("Cache-Control", "public,max-age=86400,stale-while-revalidate=604800");