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Hızlı Tüketim (FMCG) sektörünün gerçek iş problemlerine (Talep Tahmini, Fiyatlandırma, Sepet Analizi) yönelik teknik çözümler, veri simülasyonları ve kod örnekleri içeren kapsamlı kaynak
(Capital-Pulse Behavioral Model) A conceptual model for tracking the pulse of local capital to predict purchasing behavior across demographics Central Idea Instead of categorizing individuals into fixed segments, we track the movement of capital as a dynamic phenomenon. Each individual is a unit of financial activity that pulsates to its own rhythm
Financial performance monitoring dashboard for a Nigerian FMCG corporate banking client | Power Query · PowerPivot · DAX · Power BI | Analysing the impact of Nigeria's 2024 fuel subsidy removal on revenue and EBITDA.
A retail analytics project focused on the FMCG snack category, analyzing customer purchasing behaviour in the chip category to support category management and commercial decision-making. The analysis segments customers by life stage and price sensitivity to identify key spend drivers (volume vs price)