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channel-performance

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E-commerce funnel analysis from MQL to delivery, integrating marketing, sales, and fulfillment data. Reveals 5.4x order expansion per seller with 99% delivery success. Identifies channel performance gaps (4x variance), category conversion patterns (0-60% range), and approval bottlenecks (201% CV). Actionable insights for growth optimization.

  • Updated May 8, 2026
  • Jupyter Notebook

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