I'm a marketing executive who builds things. Not just the decks, but the infrastructure underneath. AI agents, analytics dashboards, automation pipelines, and apps for personal and professional use. The kind of work that used to require a dev team and a six-month roadmap.
I don't have a CS degree. I have a BFA, a decade of scaling e-commerce businesses, and a terminal inability to leave well enough alone.
Fractional CMO and CDO. I've spent the last 10+ years building marketing teams and digital infrastructure for e-commerce companies — DTC, B2B marketplaces, luxury retail. Built a retail media program from scratch, scaled a team to 40, and led a company through a PE exit.
I write about marketing, technology, and the structural shifts happening underneath both at dgtl dept on Substack.