Tip
263 curated SEO resources across 24 categories — every one evaluated by Quorum multi-persona review
ClawFish is a retrieval-augmented, multi-perspective, integrity-verified SEO resource system. Every resource is evaluated by Quorum census populations — not one person's opinion. Powered by Myelin8 for tiered memory, hybrid search, and Merkle integrity.
Version-Controlled Editorial Consensus (i.e. Wikipedia and GitHub-Style Review): Resources go through delegated research, peer review, citation validation (3x minimum), formal voting, and council oversight. See quorum/research-protocol.md.
- SEO Tools & Frameworks
- Crawlers & Scrapers
- Analytics & Monitoring
- Keyword Research
- Link Building & Analysis
- Performance & Core Web Vitals
- Content Optimization
- Technical SEO
- Mobile SEO
- International SEO
- Local SEO
- E-commerce SEO
- Schema & Structured Data
- Sitemaps & Robots
- AI-Powered SEO Tools
- Learning Resources
- Courses & Certifications
- Blogs & Newsletters
- Podcasts
- Books
- Communities
- APIs & Datasets
- Browser Extensions
- SEO Requirements Checklist
- Quorum Evaluation
- Contributing
- SEOnaut — Open-source SEO auditing tool built in Go with MySQL. Analyzes websites for issues impacting rankings, generates severity-organized reports.
- OpenSEO — Self-hostable SEO tool. Pay-as-you-go alternative to Semrush/Ahrefs. Keyword research, competitor analysis, no subscriptions.
- OpenSEO API — Comprehensive suite of SEO tools through accessible APIs. Mission: make advanced SEO insights available without high subscription costs.
- SEO Audits Toolkit (OSAT) — Python-based SEO & security audit toolkit. Lighthouse crawler, sitemap/keyword/image extractor, summarizer.
- SEOstats — PHP library with 50+ methods to fetch SEO metrics from Alexa, Google, Mozscape, and SEMRush.
- ContentSwift — Free content research and optimization tool. Alternative to Surfer, NeuronWriter, Frase.
- Curated SEO Tools — Best SEO tools stash, organized by category.
- AI SEO Tools — Collection of open-source tools and prompts to optimize websites for AI crawlers and modern search engines.
- awesome-seo — Curated list of SEO links and tools. One of the original SEO awesome lists.
- awesome-seo-tools — Curated list from SerpApi. Organized by tool category.
- awesome-seo (awesomelistsio) — SEO resources and tips for improving search engine optimization.
- awesome-search-engine-optimization — Backlink strategies, social signals, link building tactics, and educational resources.
- awesome-local-seo — Local SEO guides, tools, and resources.
- Ahrefs Webmaster Tools — Free site audit and backlink data for verified site owners.
- Google Search Console — Free. Monitor site performance in Google Search, fix issues, view search analytics.
- Bing Webmaster Tools — Free. SEO reports, site scan, backlinks, keyword research for Bing.
- Moz Free Tools — Domain analysis, keyword explorer (limited), link explorer, MozBar.
- Semrush — All-in-one marketing toolkit. Keyword research, site audit, competitor analysis, content marketing.
- Ahrefs — Backlink analysis, keyword research, content explorer, rank tracking.
- Screaming Frog SEO Spider — Desktop website crawler. Free up to 500 URLs. Industry standard for technical audits.
- Ubersuggest — Keyword suggestions, content ideas, backlink data. Free tier available.
- SE Ranking — All-in-one SEO platform with rank tracking, site audit, competitor analysis.
- Mangools — SEO toolset: KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler.
- Screaming Frog SEO Spider — Industry-standard desktop crawler. Finds broken links, audits redirects, analyzes page titles/meta, generates XML sitemaps.
- SiteOne Crawler — Cross-platform website crawler for SEO, security, accessibility, and performance. Windows, macOS, Linux.
- LibreCrawl — Free desktop SEO crawler. Open-source alternative to Screaming Frog. Crawl websites, analyze links, extract SEO data.
- Greenflare — Lightweight open-source Python-based SEO web crawler for Linux, Mac, and Windows.
- SEOnaut — Go-based open-source SEO crawler and auditor.
- Scrapy ⭐ 53k+ — Fast high-level web crawling and scraping framework for Python. The standard for custom SEO crawlers.
- Crawl4AI ⭐ 40k+ — LLM-friendly web crawler and scraper. Agentic crawler for complex multi-step operations.
- Crawlee (Python) — Web scraping and browser automation library. Works with BeautifulSoup, Playwright, and raw HTTP. Proxy rotation.
- Crawlee (JavaScript) — Web scraping library for JavaScript. Handles blocking, proxies, browsers. Works with Puppeteer, Playwright, Cheerio.
- Scrapling — Adaptive web scraping framework. Bypasses anti-bot systems like Cloudflare Turnstile. Spider framework with pause/resume.
- Colly ⭐ 23k+ — Fast and elegant scraping framework for Go. Clean API, supports distributed crawling.
- Katana ⭐ 13k+ — Next-generation crawling and spidering framework by ProjectDiscovery. Standard and headless mode.
- Heritrix — Internet Archive's web crawler. Designed for archival-quality crawling at scale.
- Apache Nutch — Highly extensible and scalable web crawler. Integrates with Apache Solr for search.
- MechanicalSoup — Python library for automating interaction with websites. Built on Requests and BeautifulSoup.
- Playwright ⭐ 70k+ — Browser automation library. Chromium, Firefox, WebKit. Essential for JS-rendered SEO auditing.
- Puppeteer ⭐ 89k+ — Node.js library for controlling Chrome/Chromium. Headless browser automation.
- Selenium ⭐ 31k+ — Browser automation framework. Multi-language. For testing JS-heavy sites.
- SerpBear ⭐ 3k+ — Open-source search engine position rank tracking app. Self-hosted, unlimited keywords, Google Search Console integration, built-in SERP API.
- Google Rank Tracker — Python script + cron job to check Google ranks on a daily basis.
- SE Ranking — Real-time rank tracking with API access. 100K free API credits trial.
- AccuRanker — Enterprise rank tracker. On-demand refreshes, SERP feature tracking.
- SERPWatcher (Mangools) — Visual rank tracking with performance index scoring.
- Plausible ⭐ 21k+ — Lightweight, privacy-friendly web analytics. Open source alternative to Google Analytics.
- Umami ⭐ 24k+ — Simple, fast, privacy-focused alternative to Google Analytics. Self-hosted.
- Matomo ⭐ 20k+ — Google Analytics alternative. Full data ownership. GDPR compliant.
- PostHog ⭐ 23k+ — Product analytics, session replay, feature flags. Self-hosted or cloud.
- Google Analytics 4 — Free web analytics from Google. Event-based tracking, cross-platform.
- Google Search Console — Free. The single most important SEO monitoring tool. Search performance, index coverage, Core Web Vitals.
- GoAccess ⭐ 19k+ — Real-time web log analyzer. Terminal and browser dashboard. Analyze how bots crawl your site.
- Screaming Frog Log File Analyser — Analyze search engine bot behavior from server logs.
- SEO Keyword Research Tool — Python tool using Google Autocomplete, People Also Ask, and Related Searches for keyword suggestions.
- OpenSEO — Includes keyword research to find topics worth targeting, estimate demand, and prioritize content.
- Open-Source Keyword Research API — Keyword research tool with website lookup and Amazon keyword research.
- SEO Keyword Research (Packt) — Code repository for keyword research learning materials.
- Ahrefs Keywords Explorer — Keyword difficulty, search volume, click metrics, SERP analysis for 10+ search engines.
- Semrush Keyword Magic Tool — 26B+ keywords database. Keyword clustering, intent analysis.
- KWFinder (Mangools) — Long-tail keyword research with accurate difficulty scores.
- Ubersuggest — Keyword suggestions, content ideas, and competitive analysis. Free tier.
- AnswerThePublic — Visual keyword research tool. Questions, prepositions, comparisons people search.
- AlsoAsked — Maps "People Also Ask" data in a tree structure. Great for content ideation.
- Keyword Surfer — Free Chrome extension showing search volumes in Google SERP.
- Google Keyword Planner — Free with Google Ads account. Search volume ranges and competition data.
- Google Trends — Free. Search interest over time, regional interest, related queries.
- Moz Link Explorer (Free) — Domain authority, page authority, linking domains. Limited free queries.
- Majestic — Trust Flow, Citation Flow, backlink history. Free tier for verified sites.
- Ahrefs Backlink Checker — Most comprehensive backlink index. Free limited version available.
- Semrush Backlink Analytics — Backlink audit, toxic score, competitor gap analysis.
- Moz Link Explorer — Domain/page authority metrics, spam score, linking domains.
- Majestic SEO — Trust Flow and Citation Flow metrics. Historical backlink data.
- BuzzSumo — Content discovery and link prospecting. Find most-shared content by topic.
- HARO (Connectively) — Help A Reporter Out. Earn backlinks through journalist outreach.
- Hunter.io — Find email addresses for outreach. Domain search, email verification.
- Pitchbox — Outreach and link building platform for agencies.
- Respona — AI-powered link building and digital PR outreach.
- Lighthouse ⭐ 28k+ — Automated auditing for performance, accessibility, SEO. Built into Chrome DevTools.
- WebPageTest — Performance testing from multiple locations. Detailed waterfalls and filmstrips.
- Sitespeed.io ⭐ 5k+ — Open-source tool for monitoring web performance. Coach, Browsertime, PageXray.
- Unlighthouse ⭐ 4k+ — Scan entire site with Google Lighthouse. Per-route reports.
- yellowlab.tools — Online test to help speed up heavy web pages.
- PageSpeed Insights — Free. Google's Core Web Vitals test. Lab + field data.
- GTmetrix — Performance testing with Lighthouse scores, waterfalls, video playback.
- Cloudflare Web Analytics — Free, privacy-first analytics with Core Web Vitals.
- CrUX Dashboard — Chrome User Experience Report. Real-world Core Web Vitals data.
- web.dev — Google's web development best practices. Test any URL.
- ContentSwift — Free content research and optimization tool. Alternative to Surfer and Frase.
- textstat ⭐ 2k+ — Python library for text readability metrics. Flesch score, grade levels, etc.
- Natural — General natural language processing for Node.js. Tokenization, stemming, classification.
- Surfer SEO — Real-time content scoring, NLP analysis, Google Docs integration. Gold standard for content optimization.
- Clearscope — Content optimization with NLP-driven recommendations. Used by major content teams.
- Frase — Agentic SEO and GEO platform. Content briefs, optimization, SERP analysis.
- MarketMuse — AI content planning and optimization. Topic authority modeling.
- Rankability — IBM Watson + Google NLP for keyword recommendations. Monthly SEO coaching calls.
- GrowthBar — AI-powered keyword research, content outlines, competitive analysis.
- NeuronWriter — Content optimization with NLP and SERP competition analysis.
- Dashword — Content optimization tool. Analyzes top-ranking content for optimization signals.
- Google Rich Results Test — Test structured data for rich result eligibility.
- Schema.org Validator — Validate Schema.org markup.
- Mobile-Friendly Test — Test mobile usability.
- robots.txt Tester (Search Console) — Test robots.txt rules.
- Hreflang Tag Checker — Validate hreflang implementation.
- Reppy — Modern robots.txt parser for Python. Wildcard matching, RFC support.
- html-meta-tags — Extract and validate HTML meta tags from URLs.
- canonical-path — Validate canonical URL implementations.
- Google Search Central — Official Google documentation for technical SEO.
- Bing Webmaster Guidelines — Bing's technical SEO requirements.
- web.dev SEO Collection — Google's SEO best practices for developers.
- Mobile-Friendly Test — Google's tool to check mobile usability.
- Responsive Design Checker — Test site across device sizes.
- BrowserStack — Real device testing. Cross-browser and mobile testing.
- Chrome DevTools Device Mode — Simulate mobile devices in Chrome for testing responsive design.
- AMP Project — Accelerated Mobile Pages framework. Improves mobile page speed.
- Hreflang Tags Testing Tool — Validate hreflang tag implementation.
- Ahrefs Content Explorer — Find popular content by language and region.
- Google Market Finder — Find new international markets for your products.
- DeepL Translator — AI-powered translation for content localization.
- Yandex Webmaster — SEO tools for Yandex (Russian search engine).
- Baidu Webmaster Tools — SEO tools for Baidu (Chinese search engine).
- Naver Webmaster Tools — SEO tools for Naver (Korean search engine).
- Google Business Profile — Free. The single most important local SEO listing. Feeds Google Maps and local pack.
- Whitespark — Local SEO tools, citation building, review management. Built by local SEO expert Darren Shaw.
- BrightLocal — Citation tracking, review monitoring, local SEO audits, citation building services.
- Localo — Local SEO optimization tools including citation management software.
- Merchynt (Paige) — AI-powered Google Business Profile management and citation management.
- Moz Local — Local listing management, distribution to directories, review monitoring.
- Yext — Enterprise local SEO. Listing management across 200+ directories.
- Data Axle — Distributes business data to directories and platforms.
- Neustar Localeze — Citation data distribution across multiple outlets simultaneously.
- awesome-local-seo — Curated list of local SEO guides and resources.
- Whitespark Local Search Ranking Factors — Annual survey of local SEO ranking factors.
- Shopify SEO Guide — Official Shopify guide to e-commerce SEO.
- WooCommerce SEO (Yoast) — SEO guide and plugin for WooCommerce stores.
- Merchant Center (Google) — Product feed management for Google Shopping.
- Schema.org Product — Product structured data specification.
- Amazon Brand Analytics — Keyword and search data for Amazon marketplace SEO.
- Jungle Scout — Amazon product research and keyword tools.
- Helium 10 — Amazon SEO and product research suite.
- Schema.org — The official vocabulary for structured data. Reference for all schema types.
- Google Structured Data Markup Helper — Point-and-click tool to generate structured data.
- Schema & Structured Data for WP — Open-source WordPress plugin. 35+ schema types.
- Structured Data Examples — Curated collection of practical, SEO-optimized Schema.org markup examples.
- JSON-LD Playground — Test and validate JSON-LD structured data.
- Richie JS — JavaScript toolkit for generating JSON-LD schema for rich results.
- Google Rich Results Test — Test pages for rich result eligibility.
- Schema.org Validator — Validate any schema markup.
- Structured Data Linter — Lint structured data for errors.
- Python Sitemap Generator — Crawl web pages and generate Google-compatible XML sitemaps.
- Sitemap Generator (cnkang) — Python crawler with multi-threading. Generates XML sitemaps filtered by modification date.
- Sitemap Generator (Node.js) — Node.js XML sitemap creator with robots.txt support.
- Sitemap Generator CLI — CLI tool to create XML sitemaps by crawling. Available via npx.
- next-sitemap ⭐ 3k+ — Sitemap and robots.txt generator for Next.js.
- Reppy — Modern robots.txt parser for Python. RFC compliant.
- Google robots.txt Spec — Official specification and best practices.
- robots.txt Tester — Online robots.txt validator and tester.
- AI SEO Tools — Open-source tools and prompts for optimizing websites for AI crawlers and modern search engines.
- Crawl4AI — LLM-friendly crawler with agentic capabilities and automated schema generation.
- Surfer SEO — AI-powered content optimization with NLP analysis.
- Frase — Agentic SEO platform. AI content briefs, optimization, SERP analysis.
- Clearscope — NLP-driven content optimization recommendations.
- Rankability — IBM Watson + Google NLP for keyword recommendations.
- AthenaHQ — AEO and GEO platform for AI search optimization.
- MarketMuse — AI content planning with topic authority modeling.
- ChatGPT/Claude for SEO — Using LLMs for keyword ideation, content drafting, meta description generation.
- AthenaHQ — Optimize for AI search engines (ChatGPT, Perplexity, Google AI Overviews).
- Frase — "Rank on Google. Get cited by AI." GEO + traditional SEO.
- Google Search Central — The definitive resource for Google SEO. Guides, documentation, blog.
- Google SEO Starter Guide — Official beginner's guide from Google.
- Bing Webmaster Guidelines — Bing's SEO best practices.
- web.dev SEO Collection — Google's SEO guides for web developers.
- Moz Beginner's Guide to SEO — Comprehensive free guide covering all SEO fundamentals.
- Backlinko SEO Guides — In-depth, data-driven SEO guides and case studies by Brian Dean.
- Ahrefs Academy — Free SEO courses and tutorials.
- Semrush Academy — Free SEO certification courses.
- HubSpot SEO Academy — Free SEO training and certification.
- Yoast SEO Blog — WordPress SEO guides and tutorials.
- Google Analytics Certification — Official Google certification via Skillshop.
- Semrush SEO Certification — Free courses on SEO, content marketing, PPC.
- HubSpot SEO Certification — Free inbound marketing and SEO certifications.
- Moz SEO Certification — SEO essentials certification from Moz.
- Ahrefs SEO Course — Comprehensive SEO training by Ahrefs team.
- Authority Hacker — Building authority sites with SEO. Premium training.
- Traffic Think Tank — SEO community and training by industry experts.
- SEO That Works (Backlinko) — Brian Dean's advanced SEO training program.
- Detailed SEO Course — In-depth SEO training and analysis.
- Moz Blog — Research-driven SEO articles, Whiteboard Fridays, industry studies.
- Backlinko — Data-driven guides and case studies by Brian Dean.
- Ahrefs Blog — Tutorials, case studies, and data-driven SEO research.
- Search Engine Journal — SEO news, guides, and expert columns.
- Search Engine Land — Breaking SEO news, algorithm updates, industry analysis.
- Search Engine Roundtable — Daily SEO news roundups by Barry Schwartz.
- Google Search Central Blog — Official announcements from Google Search.
- Semrush Blog — SEO, content marketing, and PPC guides.
- Yoast Blog — WordPress SEO tutorials and best practices.
- Detailed.com Blog — Deep-dive SEO analysis and link building.
- SEO FOMO — Weekly newsletter by Aleyda Solis. Technical depth, curated articles, recommended tools.
- Moz Top 10 — Bi-weekly roundup of the best SEO articles.
- Backlinko Newsletter — Weekly researched, insightful guides.
- Ahrefs Newsletter — In-depth SEO case studies and keyword trend analysis.
- Semrush Newsletter — Expert advice, tutorials, case studies.
- Search Engine Land Newsletter — Daily SEO news digest.
- Women in Tech SEO — Community and newsletter for women in SEO.
- Authority Hacker Podcast — Building and scaling SEO-driven content businesses. Weekly, ~60min episodes.
- SERP's Up — By Mordy Oberstein and Crystal Carter (Wix SEO). 100+ episodes. Diverse SEO topics.
- Experts on the Wire — Hosted by SEO consultant Dan Shure. 750k+ downloads.
- Search Engine Roundtable — Barry Schwartz covers latest SEO news. 11-15 min episodes.
- SEO 101 — Foundational SEO learning from the ground up.
- The SEO Mindset — SEO career growth, strategy, and mindset.
- Voices of Search — Daily SEO and content marketing podcast by Benjamin Shapiro.
- Search Off the Record — Behind the scenes at Google Search. From the Google Search team.
- Edge of the Web — SEO news and strategies with industry guests.
- Niche Pursuits Podcast — SEO, niche sites, and online business.
- The Art of SEO — The 1,000+ page definitive guide. Beginner to advanced. By Eric Enge, Stephan Spencer, Jessie Stricchiola.
- SEO for Dummies — Explains complex concepts in simple terms with actionable steps. By Peter Kent.
- SEO Workbook — Step-by-step with companion videos and worksheets. By Jason McDonald.
- The Illustrated SEO — Visual learning approach to SEO fundamentals. Clear diagrams and memorable concepts.
- SEO 2025 — Latest strategies including Google's 2024 algorithm updates. By Adam Clarke.
- Entity SEO — Entity-based optimization and schema markup for advanced professionals. By Dixon Jones.
- Product-Led SEO — User-centric SEO approach. Product before optimization. By Eli Schwartz.
- SEO Writing — Keyword research integration, search intent, content optimization. By Victoria Kurichenko.
- Ultimate Guide to Link Building — Timeless link building principles. By Garrett French and Eric Ward.
- r/SEO — Reddit's main SEO community. 400k+ members.
- r/bigseo — Reddit community for professional/enterprise SEO discussions.
- r/TechSEO — Technical SEO focused Reddit community.
- Traffic Think Tank — Premium SEO community with training and networking.
- Women in Tech SEO — Community supporting women in technical SEO.
- SEO Signals Lab (Facebook) — Large Facebook group for SEO testing and discussion.
- Search Engine Roundtable Forum — SEO discussion forum by Barry Schwartz.
- Webmaster World — One of the oldest SEO forums. Founded 1996.
- Black Hat World — Forum covering all aspects of internet marketing (use with discernment).
- Local Search Forum — Community focused on local SEO.
- Google Search Console API — Free. Programmatic access to search performance data.
- Google PageSpeed Insights API — Free. Lighthouse scores and Core Web Vitals via API.
- DataForSEO — Comprehensive SEO data APIs: SERP, keywords, backlinks, on-page, domain analytics.
- SerpApi — Google, Bing, Yahoo, Baidu, Yandex SERP scraping API.
- SE Ranking API — Rank tracking, site audit, backlink monitoring API.
- Moz API — Domain authority, page authority, backlinks API.
- Ahrefs API — Backlink data, organic keywords, referring domains API.
- Majestic API — Trust Flow, Citation Flow, backlink data API.
- CognitiveSEO API — Backlinks, rankings, social signals API.
- Common Crawl — Free. Petabytes of web crawl data. Updated monthly.
- Google Trends Data — Search interest data exportable for analysis.
- Chrome UX Report (CrUX) — Real-world Core Web Vitals data from Chrome users.
- HTTP Archive — Monthly crawl data of top websites. Performance, technologies, trends.
- Detailed SEO Extension — 450k+ weekly users. Comprehensive on-page analysis. 100% free.
- SEOquake — By Semrush. Instant SEO metrics: backlinks, organic traffic, age.
- MozBar — Domain Authority, Page Authority, spam score overlay on SERPs.
- Keywords Everywhere — Search volume, CPC, and related keywords in Google results.
- Keyword Surfer — Free. Search volumes next to Google search results.
- Meta SEO Inspector — Title tags, meta descriptions, headers, alt texts, SEO elements.
- Wappalyzer — Technology detection. CMS, analytics, hosting, frameworks.
- OpenLink Structured Data Sniffer — Breakdown of all schema and markup on a page.
- Redirect Path — HTTP header and redirect checker. Flags 301, 302, 404, 500.
- Ahrefs SEO Toolbar — On-page SEO report, broken link highlighting, redirect tracing.
- Sprout SEO — Instant page-level analysis and actionable technical insights.
- Page Auditor for Technical SEO — Analyze structured data, JavaScript, meta tags, robots.txt.
- Web Vitals Extension — Real-time Core Web Vitals display. By Google.
- Crawlability — Site is crawlable by search engine bots. No critical pages blocked by robots.txt
- Indexability — Important pages are indexable (no accidental noindex tags)
- HTTPS — Site served over HTTPS with valid SSL certificate
- Site Speed — Core Web Vitals passing (LCP < 2.5s, INP < 200ms, CLS < 0.1)
- Mobile-First — Site is responsive and passes mobile-friendly test
- XML Sitemap — Valid XML sitemap submitted to Search Console and Bing Webmaster Tools
- Robots.txt — Properly configured robots.txt allowing important pages, blocking irrelevant ones
- Canonical Tags — Self-referencing canonicals on all important pages. No duplicate content issues
- Hreflang Tags — Correct hreflang implementation for multi-language sites
- Structured Data — Relevant Schema.org markup (Organization, BreadcrumbList, Article, Product, FAQ, etc.)
- Internal Linking — Logical site structure with clear internal link paths
- Redirect Chains — No redirect chains or loops. Clean 301 redirects
- 404 Handling — Custom 404 page. No important pages returning 404
- Server Response — Time to First Byte (TTFB) under 200ms
- JavaScript Rendering — Critical content not dependent on JavaScript rendering
- Log File Analysis — Regular analysis of how search bots crawl the site
- Title Tags — Unique, descriptive, 50-60 characters, primary keyword included
- Meta Descriptions — Unique, compelling, 150-160 characters, includes CTA
- Heading Structure — Single H1, logical H2-H6 hierarchy
- Content Quality — Original, comprehensive, satisfies search intent, E-E-A-T aligned
- Image Optimization — Descriptive alt text, compressed file sizes, modern formats (WebP, AVIF)
- URL Structure — Short, descriptive, hyphenated, lowercase
- Internal Links — Relevant internal links with descriptive anchor text
- Backlink Profile — Growing, diverse, high-quality backlink profile
- Brand Mentions — Active brand presence across relevant platforms
- Digital PR — Ongoing outreach for earned media and editorial links
- Social Signals — Active social media presence (indirect ranking factor)
- Toxic Link Audit — Regular audit and disavow of toxic/spammy backlinks
- Keyword Research — Data-driven keyword strategy targeting relevant terms
- Content Strategy — Topic clusters with pillar and supporting content
- Search Intent — Content matches informational, navigational, transactional, or commercial intent
- Content Freshness — Regular updates to important content
- E-E-A-T — Demonstrate Experience, Expertise, Authoritativeness, Trustworthiness
- Google Business Profile — Claimed, verified, and optimized
- NAP Consistency — Name, Address, Phone consistent across all citations
- Local Citations — Listed in relevant local and industry directories
- Reviews — Active review management on Google, Yelp, industry platforms
- Local Schema — LocalBusiness structured data with opening hours, geo-coordinates
- Google Search Console — Set up, sitemap submitted, monitoring impressions/clicks/CTR
- Google Analytics / Alternative — Tracking organic traffic, conversions, user behavior
- Rank Tracking — Monitoring keyword positions over time
- Core Web Vitals Monitoring — Regular checks via CrUX or PageSpeed Insights
- Backlink Monitoring — Tracking new and lost backlinks
Every resource in ClawFish is evaluated using Quorum multi-persona review. See the quorum/ directory for:
- personas.yaml — 10 SEO expert personas (Technical Architect, Content Strategist, Link Builder, Local Expert, E-commerce Specialist, Data Analyst, International Strategist, Tool Developer, Agency Director, Search Researcher)
- census-populations.yaml — 6 evaluation panels for different resource types
- research-protocol.md — Delegated discovery, editorial consensus, citation validation (3x minimum), anti-boxing, anti-echoing, anti-faking
- judicial-system.md — Formal voting protocol, judicial scoring, improvement loops, sentiment slider
- Research is delegated by MECE partition — no duplicate crawling
- Resources go through Wikipedia/GitHub-style editorial review with multiple rounds
- Citations are validated 3x minimum by different personas
- Uncertain resources go through formal 1-by-1 blind voting
- External councils (Governance, Neuromodest, Ethics) audit the process
- Default stance is intentionally skeptical — adjustable via sentiment slider
Contribute to ClawFish, get immortalized as a persona.
Every contributor who submits a meaningful contribution gets a permanent AI persona created in their name within the ClawFish persona library. Your persona becomes part of the Quorum evaluation system — your digital identity lives on, reviewing and debating resources alongside other contributor personas.
See CONTRIBUTING.md for submission guidelines and docs/PERSONAS.md for the persona specification.
MIT © 2026 Kevin Qi