Supercharge the Matomo Tag Manager. TagManagerExtended turns Matomo's built-in Tag Manager into a complete marketing toolbox — deploy the pixels, triggers and variables you actually use every day in seconds, without writing a single line of custom HTML.
Stop copy-pasting fragile snippets. Stop juggling Google Tag Manager just for one pixel. Everything your marketing, ads and analytics stack needs is now one click away, privacy-friendly and self-hosted inside Matomo.
The big advertising and marketing platforms, as complete, plug-and-play tags. Each one loads the base pixel, fires the page view, and lets you send standard conversion events (or your own custom events) — with event_id support for Conversions API (server-side) deduplication where the platform allows it.
- Meta Pixel (Facebook / Instagram) — PageView, the 17 standard events, and custom events
- TikTok Pixel — full set of current standard events + event deduplication
- Pinterest Tag — conversions, checkout, sign-up and more
- Snapchat Pixel — standard events + advanced matching
- X (Twitter) Pixel — current
config/eventAPI - Reddit Pixel — standard and custom conversion events
- LinkedIn Ads : Conversion — B2B conversion tracking
- Microsoft Ads : Conversion — UET conversions & revenue
- Criteo OneTag — retargeting & e-commerce events
- HubSpot — tracking code, contact identification & behavioral events
- Crisp — live chat & chatbot widget
- Plus Klaviyo, Brevo, Intercom, Hotjar, Microsoft Clarity and more
- Google Tag (gtag.js), Google Analytics 4 : Event, Google Ads : Conversion
- Google Consent Mode v2, Google User-Provided Data
- Microsoft Consent Mode
- Axeptio (Google Consent Mode v2), Cookiebot, CookieYes, OneTrust
Manage your container at scale — no more clicking through items one by one:
- Select multiple tags, triggers or variables at once
- Bulk delete in a single action
- Bulk pause / resume for tags
- Available to anyone with write access to the container
- Custom Event — enhanced with regular expression matching
- Custom Event Group — fires only when all required events have occurred
- Form Input — react to any form field change (input, select, checkbox, radio, textarea)
- LocalStorage / SessionStorage — read any browser storage value
- Date — custom date formatting with PHP-style tokens
- Click data-attribute — grab any
data-*attribute from a click - Form Input family — Value, Name, ID, Type, Element, Checked, Classes, Selected Text
- Every pixel snippet and event API is verified against the platform's official documentation
- Use Matomo variables (
{{...}}) in every field — fully dynamic - Bilingual out of the box: English & French
- 100% self-hosted in your Matomo — no third-party tag manager, no data leaks
A constantly expanding library so your team can deploy new solutions in minutes instead of days. Missing a platform? Tell us — new tags ship regularly.
- Install from the Matomo Marketplace (as a super user), or upload the plugin to your
/pluginsfolder via FTP. - Enable it under Settings → Plugins.
- Open the Tag Manager and enjoy your new tags, triggers and variables.
The full list of tags, triggers and variables is available in the documentation.