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Design.md

250 design system documentation files — machine-readable tokens + human-readable prose for the world's most recognizable brands.

Each DESIGN.md file captures a brand's visual language (colors, typography, spacing, components, philosophy) in a dual format that AI coding agents and human designers can both use.


Categories

Category Count
SaaS / Product 50
E-Commerce / DTC 75
AI / LLM 25
Fintech 20
Automotive 15
Consumer Tech 25
Media / Editorial 20
Health / Wellness 20

See INDEX.md for the full catalog of all 250 brands.

Format

Every file has two sections:

---
# YAML frontmatter — machine-readable tokens
name: Brand Name
colors:
  primary: "#000000"
  accent: "#FF0000"
typography:
  body:
    fontFamily: "Inter"
    fontSize: 16px
---
## Overview — human-readable prose
## Colors
## Typography
## Layout
## Components
## Do's and Don'ts
## Responsive Behavior
## Known Gaps

Usage

With AI agents — reference a DESIGN.md file to generate brand-accurate UI:

Build a pricing page using @design-systems/saas/stripe.DESIGN.md
— match Stripe's colors, typography, and spacing exactly.

For reference — browse any file to study how a brand approaches layout, color, typography, and component design.

Quality

Every file is enriched beyond source material:

  • Brand-specific spacing/radii (not template defaults)
  • Dark mode color tokens with WCAG AA verification
  • Animation timing specs (duration, easing)
  • Live-site accuracy spot-checks
  • Honest Known Gaps documentation

See QUALITY.md for methodology.

Sources

Source Used For License
awesome-design-md SaaS, AI, consumer tech MIT
awesome-design-md-ecommerce E-commerce MIT
BrandColors Color data Public
Live site analysis All categories Fair use

License

MIT — design tokens describe publicly observable facts about brand interfaces. All trademarks belong to their respective owners.

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