End-to-end Excel analytics solution for Sales & Finance reporting using Power Query, Power Pivot, and DAX.
This project showcases how Excel can be leveraged as a scalable analytics platform by automating reporting workflows and delivering actionable business insights.
It integrates customer performance, market analysis, and financial reporting into a unified, decision-ready dashboard.
💡 Impact:
Reduced manual reporting effort, improved reporting accuracy, and enabled faster, data-driven decision-making through centralized analytics.
AtliQ required a structured reporting system to:
- Monitor customer performance
- Compare market performance against sales targets
- Analyze profitability across markets and time
Manual Excel reporting was fragmented, time-consuming, and lacked scalability.
Built an end-to-end Excel analytics solution using Power Query, Power Pivot, and DAX to automate data transformation, modeling, and reporting.
- Customer performance reporting
- Market vs target comparison
- KPI tracking and trend analysis
- Identification of high-growth markets
- Profit & Loss (P&L) by Fiscal Year and Month
- Market-level profitability insights
- Financial benchmarking and trend evaluation
- Microsoft Excel
- Power Query (ETL & Data Transformation)
- Power Pivot (Data Modeling)
- DAX (Calculated Columns & Metrics)
- PivotTables & PivotCharts
- Reduced manual reporting effort through automation
- Enabled faster decision-making with structured dashboards
- Improved visibility across sales and financial performance
- Supported strategic planning with KPI-driven insights
- Excel can function as a full analytics tool with proper modeling
- ETL + Data Modeling significantly improve reporting workflows
- Business insights come from structured analysis, not just visuals
- 🌐 LinkedIn: Asim Ahmed
- 💻 GitHub: asimahmedio
- ✉️ Email: asim.atia@gmail.com