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I am a Marketing and Commercial Management professional with over 5 years of experience designing and executing growth strategies that connect data, technology, and business objectives.
My background combines strategic marketing, trade marketing, business intelligence, and commercial analytics, allowing me to transform complex data into actionable insights that improve decision-making, optimize operations, strengthen brand positioning, and drive sustainable business growth.
Currently, I serve as Trade Marketing Manager at Comercial Maega (Centros de Servicio LTH), where I lead initiatives focused on market development, performance analysis, commercial execution, customer experience, and strategic planning.
I hold a Master’s Degree in Marketing and Commercial Management from EUDE Business School (Madrid, Spain) and a Bachelor’s Degree in Administrative Informatics, providing a strong foundation in both business strategy and technology.
My professional interests include:
- Business Intelligence & Analytics
- Data-Driven Marketing
- Commercial Strategy
- Customer Experience
- Market Research
- Digital Transformation
- Process Optimization
- Artificial Intelligence Applications
- Business Automation
Marketing Strategy
Trade Marketing
Business Intelligence
Data Analytics
Commercial Management
Market Research
Strategic Planning
Customer Insights
Business Automation
Digital Transformation
Performance Reporting
Project Leadership
| Analytics | Business | Marketing | Productivity |
|---|---|---|---|
| Excel Advanced | Power BI | Digital Marketing | Microsoft 365 |
| SQL | CRM Platforms | Content Strategy | Google Workspace |
| Data Visualization | Business Analysis | SEO Fundamentals | Notion |
| Reporting & KPIs | Process Optimization | Marketing Analytics | AI Tools |
- Building scalable business intelligence solutions
- Applying AI to commercial and marketing processes
- Developing data-driven growth strategies
- Expanding Grupo Saneri's technology and innovation initiatives
- Exploring automation opportunities for businesses in Latin America
"The best business decisions happen when strategy, technology, and data work together."