Autonomy | Attention |
Thoughtful App Co. (TACo) is A24 for software development. We build ai-native agentic software that operates as company to combat against obstructionist incumbents — the extractors, the gatekeepers , the dark-pattern exploiters by fusing real-world omnichannel experiences with grassroots community ownership and democratizing data autonomy.
LLM code acceleration has collapsed the cost of building software. Incumbent moats no longer hold: proprietary data they didn't earn, bundled suites no one wants whole, and UX patterns designed to extract rather than serve. We move into those cracks. Technology should enable, not enslave — and the most effective way to enforce that today is to ship better commercial products than the incumbents and let users walk. There is a sesmic shift in code accleration and digital technology enablement propelled by LLM code agents to take back user's times and repurpose digital/virtual time, so we can reclaim it for better applications in life.
| Philosophy | Mission/Goal | Description |
|---|---|---|
| Design Philosophy | For Human Good | Build and product roadmap dedicated to augmenting natural realities and subverting damage from pure, amorale profit-driven lifestyle applications |
| Ephemeral Design | understanding that since we are able to now create on whim, we can pull and create based on user's UI needs in that moment | |
| Phone As a Server | Phone serves the individual rather than absorbing them; moonshots include wearables (haptics, audio, "dumb" screens) and notifications to increase reality time | |
| AI as Analog Activtors | world experiences are not digital, they are analog. We can use text, phone calls, email and even use physical mail and events to help broach gaps of knowledge, as well as different focus systems and lifestyle choices | |
| Jump into Product | Allow users to use your product, without too many extra steps. | |
| Business Philosophy | The New Bundle | Marketplace allowing individuals to pick up and drop apps, countering anti-competitive bundles (Adobe/Microsoft) |
| Build for Blue Oceans | Always seek new ideas serving market needs based on intrinsic value (not investor dollar value) | |
| Data Rewards Programs | No Crypto, just rewards programs that could be attributed to discounted software, events and giveaways. Reward our users for data they provide and be open about it | |
| Alpha to Omega | Apps & growth adhere to how nature intended it | |
| Community Sourced | Rely on the community and like-minded sponsors who enable us to provide services | |
| Alpha to Omega Growth | Believe in natural life and death of companies rather than endless growth | |
| Technology Philosophy | Adopt Local First Principles | Enable local-first principles for data custody |
| Open to Close(ish) Source | May maintain select open-source elements based on strategic considerations | |
| Dumber Technology | Using omnichannel design, phone as a server and voice functions to help reduce harmful screen time. | |
| Agentic Operators | Belief in using AI to enable human's to live human experience. | |
| Barefoot Developers | from Maggie Appleton's train of thought, we have distrubted computer (or eGPUs), laptops, text to code agents and starlink. The dynamic of coding will change entirely. | |
| Imbecilemaxxing > Hustle Tech Bros | Hustle bro culture, 9, 9, 6 is played out. Just do actions that lead to the next action, stop being annoying about it. | |
| Grassroots Software | Prediction that the capability that democratized creator capabilities will allow less large software companies to exist and might geographically move people back to in-person and face-to-face interactions as primary movers in society | |
| Never Enshitify | Just don't make the product worse to extract more wealth. Not cool. | |
| Staffing Philosophy | Age of Opinion and SME + Usability | I want to hire staff that are actual subject matter experts w/ design and developers dedicated to making these realities. I want a lawyer, a industrial psychology, event planner, etc. to build. |
| Dunning-Krueger Effect | Many people are going to think AI empowers them to build things. That is great. But you aren't the best person to build a personal CRM. It still doesn't work like that. Information architects, developers, product designers combined will build a better product longer term. Products need to be built to help people become better, not just scratch the surface on their current understanding on things. |
| Property | URL | Role |
|---|---|---|
| Codexify | codexify.io | Flagship. AI-native agentic platform gathering commercial intelligence (comps, CRE, rentals, market data) via a user rewards program. Discounts on the platform, periodic prize drawings, contributor-as-shareholder of attention. Primary focus. |
| TACo Apps | ta-co.app | D2C local-first apps that help real people. ADHD, legal empowerment, family management, time, wellness. |
| Humans Only FM | humansonly.fm | Media and think tank. Argument, opinion, SME perspective. Public conscience of the studio and top-of-funnel for the worldview. |
| Thoughtful App Co | thoughtfulapp.co | Investor / landing / studio identity. The face shown to capital and partners. |