Define the brief the campaign-setup agent reads. The brief is the human's intent; the draft campaign is the agent's interpretation.
Likely fields:
- Advertiser identity and account binding
- Objective (awareness, traffic, conversions, app installs, …)
- KPI targets and acceptable bands
- Budget (total, daily cap, flight dates)
- Audience description (free-text plus structured signals)
- Geo, language, schedule constraints
- Creative inventory and required variants
- Brand safety and exclusion lists
Open questions:
- Free-text brief vs. structured form vs. both
- How much ambiguity does the agent resolve on its own vs. clarify back?
- Versioning of briefs as humans iterate
Deliverable: brief schema plus example briefs covering the common shapes.
Define the brief the campaign-setup agent reads. The brief is the human's intent; the draft campaign is the agent's interpretation.
Likely fields:
Open questions:
Deliverable: brief schema plus example briefs covering the common shapes.