Generate viral global campaigns, strategic marketing plans, and platform-ready content in seconds.
Built for modern brands. Powered by a 6-Tier Diamond Cascade AI.
Marketing requires a deep understanding of global pop culture and rapidly shifting social media trends. Existing AI tools generate generic, corporate-sounding copy that fails to connect with audiences. Creators and modern brands waste hours trying to craft content that resonates.
Prachar.ai is an autonomous AI Creative Director that generates complete, platform-ready marketing campaigns in authentic high-converting global copy — complete with viral hooks, strategic CTAs, and multi-platform captions. One click. Done.
🔥 "Level up your digital presence! 3 days of intense workshops, hackathons, prizes. Main character energy? Register now!" — Generated by Prachar.ai
| Feature | Description |
|---|---|
| Diamond Cascade Engine | Proprietary 6-tier AI architecture orchestrating multiple models in sequence — each one refining the output. No single AI can match this. |
| Global Mastery | Generates viral copy with authentic power words (Aesthetic, Viral, Main Character Energy, Level Up) — not generic AI translations. |
| Dynamic Motion UI | [NEW] Immersive 3D interactive physics and TechGeometryCanvas backgrounds. Features Framer Motion spring physics, magnetic buttons, glassmorphism, floating micro-animations, and fluid interactive scaling that reacts to mouse tracking. |
| God-Tier Dashboard UX | Real-time SSE Streaming, slide-out sidebars, and a ChatGPT-style floating chat interface for generating campaigns. |
| Mobile-First Domination | 100% responsive fluid typography, native-feeling mobile drawers, and stacked UI cards for seamless execution on iPhones/Androids. |
| Automated CI/CD | [NEW] Production-ready Continuous Integration and Continuous Deployment (CI/CD) pipeline fully powered by AWS Amplify out of the box. |
| Complete Campaigns | Hook → Offer → CTA strategy + 3 platform-ready captions + visual direction. Everything in one click. |
| Omni-Deck Command Center | [NEW] Centralized Marketing OS. Auto-slice 1 core asset into 4 platform-specific variations (e.g., TikTok hooks, Insta aesthetics). |
| Zero-Click Publishing | [NEW] Autonomous webhooks that auto-publish and deduct atomic billing credits (DynamoDB) in real-time. |
| Trend Sniper | Auto-detect viral trends across platforms and execute "Snipe Trend" hijacking autonomously. |
| Authority Defender | Live engagement radar that monitors Meta webhooks for incoming comments and deploys AI to auto-manage trolls and fans universally. |
| Mobile PWA OS | [NEW] Progressive Web App architecture for native iOS/Android installation with dynamic "Schedule for Later" queues. |
Our proprietary 6-tier AI cascade guarantees 100% uptime with intelligent failover:
User Request
↓
┌────────────────────────────────────────────────┐
│ TIER 1 Gemini 3 Flash (Key 1) ~2B params │
└──────────────────────┬─────────────────────────┘
↓ failover
┌────────────────────────────────────────────────┐
│ TIER 2 Gemini 3 Flash (Key 2) Key rotation │
└──────────────────────┬─────────────────────────┘
↓ failover
┌────────────────────────────────────────────────┐
│ TIER 3 GPT-OSS 120B (Groq) 300+ tok/sec │
└──────────────────────┬─────────────────────────┘
↓ failover
┌────────────────────────────────────────────────┐
│ TIER 4 Arcee Trinity 400B Creative King │
└──────────────────────┬─────────────────────────┘
↓ failover
┌────────────────────────────────────────────────┐
│ TIER 5 Llama 3.3 70B The Shield │
└──────────────────────┬─────────────────────────┘
↓ failover
┌────────────────────────────────────────────────┐
│ TIER 6 Titanium Shield (Mock) 100% Uptime │
└────────────────────────────────────────────────┘
↓
Campaign Delivered (100% Guaranteed)
Key Design Decisions:
- Stateless Generation — No message history sent to LLMs. Fresh one-shot prompts prevent timeouts and payload bloat.
- Key Rotation — Tier 1 and Tier 2 use different API keys for the same model to bypass rate limits.
- Reinforced Prompts — All 5 campaign keys (hook, offer, cta, captions, image_prompt) are mandatory in both system prompt and user message.
| Technology | Purpose |
|---|---|
| Next.js 14 (App Router) | Framework — SSR, file-based routing, API routes |
| Framer Motion | Spring physics animations, scroll-triggered reveals, stagger effects |
| Tailwind CSS + Custom Design System | Glassmorphism, fluid typography, glow effects, magnetic buttons |
| Inter (Google Fonts) | Premium typography with fluid scaling |
| Technology | Purpose |
|---|---|
| AWS Lambda (Python 3.11) | 6-Tier Diamond Cascade orchestration. Zero third-party AI SDKs. |
| Amazon DynamoDB | Users, campaigns, and audit logs. Single-table design with partition key isolation. |
| Upstash Redis | Serverless cache for rate limiting, quota enforcement, and campaign caching. |
| Amazon Cognito | Authentication — JWT tokens, email verification, password policies. |
| Stripe | Subscription billing with webhooks for automated provisioning. |
| Amazon API Gateway | REST API with Cognito Authorizer for JWT validation. |
| AWS Amplify | Frontend hosting with automatic CI/CD and global CDN. |
| Amazon CloudWatch | Monitoring, cascade failover tracking, and audit trails. |
graph LR
A["User"] --> B["Next.js<br/>(Amplify)"]
B --> C["Cognito<br/>Auth"]
B --> D["API Gateway"]
D --> E["Lambda<br/>Cascade"]
E --> F["DynamoDB"]
E --> G["External<br/>AI APIs"]
B --> H["Stripe"]
B --> I["Redis<br/>Cache"]
Landing Page — Parallax hero with floating gradient orbs |
 Pricing — Glassmorphism cards with animated toggle |
 War Room — God-tier Generation UI |
 Omni-Deck — Zero-Click Publishing & Live Radar |
 Mobile OS & Scheduling — Omnichannel Campaign Queues |
 How It Works — Three-step flow with spring animations |
- Node.js 18+
- Python 3.11+
- AWS Account (Cognito, DynamoDB)
- Stripe Account
git clone https://github.com/RD-Goswami/Prachar.ai.git
cd Prachar.ai
# Frontend
cd prachar-ai
npm install
# Backend
cd ../backend
pip install -r requirements.txtCreate prachar-ai/.env.local:
# AWS
NEXT_PUBLIC_AWS_REGION=ap-south-1
NEXT_PUBLIC_USER_POOL_ID=your_pool_id
NEXT_PUBLIC_USER_POOL_CLIENT_ID=your_client_id
# DynamoDB
AWS_ACCESS_KEY_ID=your_access_key
AWS_SECRET_ACCESS_KEY=your_secret_key
DYNAMODB_USERS_TABLE=prachar-users-dev
DYNAMODB_CAMPAIGNS_TABLE=prachar-campaigns-dev
# Redis
UPSTASH_REDIS_REST_URL=your_upstash_url
UPSTASH_REDIS_REST_TOKEN=your_upstash_token
# Stripe
NEXT_PUBLIC_STRIPE_PUBLISHABLE_KEY=pk_test_...
STRIPE_SECRET_KEY=sk_test_...
STRIPE_WEBHOOK_SECRET=whsec_...
# API
NEXT_PUBLIC_API_URL=https://your-lambda-urlcd prachar-ai
node scripts/create-tables.mjs# Terminal 1 — Backend
cd backend && python server.py
# Terminal 2 — Frontend
cd prachar-ai && npm run devOpen http://localhost:3000 → Register → Start generating campaigns.
# Deploy Lambda
cd backend && ./build_lambda.sh
aws lambda update-function-code \
--function-name prachar-ai-backend \
--zip-file fileb://prachar-production-backend.zip
# Deploy Frontend (auto-deploys on push)
git push origin mainLive Demo: https://main.d2u0mm6cr1j81.amplifyapp.com/
- Sprint 1 — Persistent Data Layer (DynamoDB + Redis + Stripe)
- Sprint 2 — God-Tier UX (SSE Streaming + Framer Motion + Fluid Typography)
- Sprint 3 — Trend Sniper (Proactive viral trend detection via Instagram/X APIs)
- Sprint 4 — Shadow Clone (Infinite content generation + AI avatar integration)
- Sprint 5 — Authority Defender (Live Comment & Engagement Radar)
- Sprint 6 — The Bank (Atomic Credit System & Metered Billing)
- Sprint 7 — Autonomous Webhooks (Zero-Click Auto-Publish & Deduction)
- Sprint 8 — Omni-Deck Command Center & PWA (Scheduling & Mobile OS)
| Document | Purpose |
|---|---|
| requirements.md | 10 functional requirements with acceptance criteria |
| design.md | Complete system architecture and API specs |
| ARCHITECTURE.md | Full technical architecture documentation |
| COGNITO_AUTHENTICATION.md | JWT-based auth implementation |
Sayandip Bhattacharya Lead Developer — Architecture, Backend, AI, Frontend |
Radhadipto Goswami Presentation Lead — PPT, Documentation |
Sourashis Chatterjee Technical Developer — Content, Demo Preparation |
AWS "AI for Bharat" Hackathon — Student Track: Media, Content & Creativity
8 AWS Services: Lambda · Cognito · DynamoDB · S3 · API Gateway · CloudWatch · Amplify · Redis (Upstash)