A curated list of AI agents, tools, and resources transforming B2B sales.
AI is reshaping every aspect of sales—from prospecting and outreach to coaching, forecasting, and deal intelligence. This list tracks the most impactful tools and projects in the space.
Maintained by Salesably — Building AI that makes sales teams execute better than bots.
- Autonomous AI SDRs
- Prospecting & Lead Generation
- Outreach & Engagement
- Email Personalization & Copywriting
- Conversation Intelligence
- Sales Coaching & Training
- Deal Intelligence & Qualification
- Revenue Intelligence & Forecasting
- Sales Enablement & Content
- CRM & Data Enrichment
- Open Source Projects
- Agent Frameworks
- Research & Reports
- Academic Research
- Contributing
Fully autonomous agents that handle end-to-end outbound prospecting.
| Tool | Description | Pricing |
|---|---|---|
| 11x.ai (Alice & Julian) | Digital workers for outbound (Alice) and inbound calls (Julian). 24/7 engagement across email, social, phone. | Custom |
| AiSDR | Autonomous SDR for personalized cold outreach at scale. | Contact sales |
| Artisan (Ava) | AI BDR that automates 80% of outbound tasks. 300M+ B2B contacts, intent signals, multi-channel outreach. | Contact sales |
| Jason AI (Reply.io) | AI assistant for multi-channel outreach sequences. | Included with Reply.io |
| Relevance AI | Build and deploy custom AI sales agents with no-code. | Free tier available |
| Salesforce Agentforce | AI agents for prospecting, coaching, and CRM automation within Salesforce ecosystem. | Salesforce add-on |
Tools for finding and qualifying potential buyers.
| Tool | Description | Pricing |
|---|---|---|
| 6sense | Account-based intent data and predictive analytics. | Enterprise |
| Apollo.io | 265M+ contacts database with AI-powered search, enrichment, and sequencing. | Free - $99/mo |
| Clay | AI research agents that find, enrich, and score leads from 130+ data sources. | $149/mo+ |
| Cognism | GDPR-compliant B2B data with phone-verified mobile numbers. | Contact sales |
| Lusha | Contact and company data enrichment with browser extension. | Free - $79/mo |
| Persana AI | 75+ intent signals, AI enrichment, and automated prospecting. | Contact sales |
| Prep5 | AI research in under 5 minutes. Generates call scripts, talking points, and prospect intelligence from LinkedIn/email. | $5 credits |
| Seamless.AI | Real-time B2B contact search with AI verification. | Contact sales |
| ZoomInfo | Enterprise B2B intelligence platform with AI-powered intent data. | Contact sales |
Multi-channel sales engagement platforms.
| Tool | Description | Pricing |
|---|---|---|
| Instantly.ai | Unlimited email accounts, AI warmup, and deliverability optimization. | $37/mo+ |
| Lemlist | Personalized cold outreach with AI-generated images and videos. | $59/mo+ |
| Mailshake | Simple cold email outreach with AI writing assistant. | $58/mo+ |
| Mixmax | Email tracking, scheduling, and sequences for Gmail. | $29/mo+ |
| Outreach | AI revenue workflow platform. Research Agent, Deal Agent, and forecasting. | Contact sales |
| Reply.io | Multi-channel sequences with 300% higher reply rates via AI personalization. | $60/mo+ |
| Salesloft | Sales engagement with AI-powered cadences and analytics. Merged with Clari (2025). | Contact sales |
| Smartlead | Unlimited mailboxes with AI warmup and rotation. | $39/mo+ |
AI tools for writing better sales emails.
| Tool | Description | Pricing |
|---|---|---|
| Copy.ai | AI copywriting with 2,000+ integrations including Salesforce. | Free - $49/mo |
| Flowrite | Turn bullet points into polished emails. | $5/mo+ |
| Jasper | Enterprise AI content platform with brand voice training. | $39/mo+ |
| Lavender | Real-time email coach. Scores emails, suggests fixes, provides recipient insights. | Free - $89/mo |
| Regie.ai | Generative AI for sales sequences with adaptive nurturing. | $35K+/year |
| Twain | AI communication assistant for sales outreach. | Free tier |
AI that analyzes sales calls and meetings.
| Tool | Description | Pricing |
|---|---|---|
| Avoma | AI meeting assistant with conversation intelligence. | $19/mo+ |
| Chorus (ZoomInfo) | Conversation intelligence integrated with ZoomInfo data. | Contact sales |
| Clari Copilot | Revenue platform with conversation intelligence. Merged with Salesloft. | Contact sales |
| Fireflies.ai | AI meeting assistant with transcription and action items. | Free - $19/mo |
| Gong | Market leader. Analyzes calls, tracks deals, provides AI recommendations. 35% higher win rates reported. | ~$100/user/mo |
| Jiminny | Call recording with deal intelligence. 15% higher win rate reported. | Contact sales |
| Otter.ai | Meeting transcription and summaries. | Free - $20/mo |
| Sybill | Emotion-based insights from sales calls. | Contact sales |
AI-powered practice, roleplay, and skill development.
| Tool | Description | Pricing |
|---|---|---|
| Allego | Sales learning platform with AI-powered practice. | Contact sales |
| Deal Clinic | AI diagnostic engine for deal qualification. Identifies gaps and generates next-step blueprints. | Contact sales |
| Hyperbound | Enterprise AI roleplay with conversation intelligence. | Contact sales |
| Mindtickle | Revenue enablement with AI coaching features. | Contact sales |
| Quantified | AI coaching simulations with video analysis. | Contact sales |
| Rehearsal | Video-based practice and coaching platform. | Contact sales |
| Salesably | Practice Studios for AI roleplay. Turns top performer knowledge into execution capability. | Contact sales |
| Second Nature | AI sales training with virtual pitch practice. | Contact sales |
| Siro | AI coaching for in-person sales (retail, field sales). 36% performance boost reported. | Contact sales |
AI for understanding deal health and next best actions.
| Tool | Description | Pricing |
|---|---|---|
| Deal Clinic | Diagnoses deals against your qualification framework. Surfaces gaps, generates action plans. | Contact sales |
| Dooly | AI note-taking that updates CRM and tracks deal progress. | Free - $35/mo |
| Gong Forecast | 300+ signals for deal prediction. 20% more accurate than CRM-only forecasts. | Contact sales |
| People.ai | AI captures all sales activity and maps it to deals. | Contact sales |
| Scratchpad | Sales workspace with AI deal insights and pipeline management. | Free - $49/mo |
| Troops (Salesforce) | Deal alerts and pipeline hygiene via Slack. Acquired by Salesforce. | Salesforce |
AI for pipeline visibility and revenue prediction.
| Tool | Description | Pricing |
|---|---|---|
| Aviso | AI revenue intelligence with deal guidance and forecasting. | Contact sales |
| BoostUp | Revenue operations platform with forecast accuracy. | Contact sales |
| Clari | Revenue platform with AI forecasting. Merged with Salesloft (Dec 2025). | Contact sales |
| Forecastio | AI sales forecasting for HubSpot. | Contact sales |
| Gong Forecast | Deal-level AI predictions based on conversation signals. | Contact sales |
| InsightSquared | Revenue intelligence and forecasting analytics. | Contact sales |
| Salesforce Einstein | Native AI for Salesforce with lead scoring and forecasting. | Salesforce add-on |
AI for managing and delivering sales content.
| Tool | Description | Pricing |
|---|---|---|
| Bigtincan | AI-powered sales enablement and content automation. | Contact sales |
| Dock | Digital sales rooms with buyer engagement tracking. | Free - $49/mo |
| Highspot | AI-powered content management with Nexus™ engine. New Agents for coaching (2025). | $50-100/user/mo |
| Mediafly | Revenue enablement with interactive content. | Contact sales |
| Seismic | Enterprise enablement cloud with Aura Copilot and Role-Play Agent. ISO 42001 certified. | $60-120/user/mo |
| Showpad | Sales content and coaching platform. | Contact sales |
| Spekit | Just-in-time learning and enablement in workflow. | Contact sales |
AI for keeping CRM data clean and actionable.
| Tool | Description | Pricing |
|---|---|---|
| Apollo.io | Contact enrichment with engagement platform. | Free - $99/mo |
| Clearbit | Real-time data enrichment and intent signals. Acquired by HubSpot. | Contact sales |
| Dropcontact | GDPR-compliant email enrichment. | €24/mo+ |
| FullContact | Identity resolution and data enrichment. | Contact sales |
| HubSpot AI | AI tools across CRM, marketing, and sales hub. | Free - Enterprise |
| Salesforce Einstein | Native AI for lead scoring, forecasting, and automation. | Salesforce add-on |
Open source AI sales agents and frameworks.
| Project | Description | Stars |
|---|---|---|
| AI-Cold-Email-Generator | Generate personalized cold emails with AI. | 100+ |
| Deco AI Sales Assistant | Multilingual AI sales assistant for e-commerce. | Active |
| GPT-Sales-Assistant | GPT-powered sales assistant template. | 200+ |
| SalesGPT | Context-aware AI sales agent using LangChain. | 1.8k+ |
Build your own AI sales agents with these frameworks.
| Framework | Description | Best For |
|---|---|---|
| AgentOps | Monitoring and observability for AI agents. | Agent debugging |
| AutoGen (Microsoft) | Multi-agent conversation framework. | Complex conversations |
| CrewAI | Open source multi-agent orchestration. Role-based agents ideal for sales teams. | Multi-agent workflows |
| LangChain | Framework for LLM-powered applications with extensive integrations. | Custom agents |
| OpenAI Assistants API | Build AI assistants with function calling and retrieval. | Simple agents |
| Semantic Kernel | Microsoft's SDK for AI orchestration. | Enterprise/.NET |
Industry research on AI in sales.
- Gartner: AI in Sales — 17% higher win rates with conversation intelligence
- McKinsey: Sales & AI — 25-30% increase in conversion rates with AI
- Outreach: Prospecting 2025 — 54% of teams using AI for outbound emails
- Seismic: State of AI in Enablement — 82% of AI adopters increasing investment
Peer-reviewed research on AI in sales from leading institutions.
| Paper | Authors | Year | Key Finding |
|---|---|---|---|
| AI Agents, Agentic AI, and the Future of Sales | Gonzalez, Habel, Hunter | 2026 | AI agent market: $7.6B (2025) → $139B (2033) |
| AI Coaches for Sales Agents: Caveats and Solutions | Luo, Qin, Fang, Qu | 2021 | AI coaching works best with human oversight |
| AI in Sales: Laying the Foundations | McClure, Epler, Schmitt, Rangarajan | 2024 | AI predicted to fulfill 60% of sales tasks by 2028 |
| Do AI Role Plays Improve Sales Performance? | Habel, Ahearne, Tirunillai, Novak | 2025 | 7-35% improvement for specific segments; repetition matters (~1.2% per episode) |
| LLMs for Sales Forecasting | Reeder, Chaker, Habel | 2024 | Unstructured CRM data + LLMs enhance forecast accuracy |
| Sell Me This Artificial Pen: ChatGPT for Sales Role Plays | Milovic, Das Gyomlai, Spaid, Dingus | 2024 | ChatGPT increases student self-efficacy in sales practice |
| Transfer of Training | Baldwin, Ford | 1988 | Foundational paper on training transfer (still relevant) |
Academics publishing on AI in sales, coaching, and training.
| Researcher | Institution | Focus | Links |
|---|---|---|---|
| Alex Milovic | Marquette University | ChatGPT role plays, sales education | |
| Bryan Hochstein | University of Alabama | AI in sales, customer success | |
| Colleen McClure | UAB | AI in sales, B2B relationships | LinkedIn / Scholar |
| Deva Rangarajan | IÉSEG School of Management | B2B sales, digital transformation | |
| Gabriel Gonzalez | San Diego State University | AI agents, CRM, sales management | |
| Johannes Habel | University of Houston | AI role plays, agentic AI, sales performance | |
| Michael Ahearne | University of Houston | Sales management, sales force effectiveness | |
| Nawar Chaker | University of Tennessee | LLMs for forecasting, sales tech | Scholar |
| Nick Lee | Warwick Business School | Editor-in-Chief JPSSM, research methods | |
| Son K. Lam | University of Georgia | Sales management, CRM | |
| Willy Bolander | Texas A&M University | Influence, persuasion, sales leadership | |
| Xueming Luo | Temple University | AI coaches, big data analytics | LinkedIn / Scholar |
| Yashar Atefi | University of Denver | AI virtual assistants, negotiation |
- Journal of Business Research — Business applications
- Journal of Marketing — Top marketing journal
- Journal of Personal Selling & Sales Management (JPSSM) — Primary outlet for sales research
- Journal of the Academy of Marketing Science — High-impact marketing research
- 75% of sales teams now use AI tools for prospecting
- 25-30% increase in conversion rates with AI adoption
- 20-25% reduction in sales cycles
- 60-80% of SDR tasks can be automated by AI
- $62B projected AI coaching market by 2025
Contributions welcome! Please read the contributing guidelines first.
- Fork this repository
- Add your tool/resource in the appropriate category
- Follow the existing format:
| [Tool Name](URL) | Brief description. | Pricing | - Submit a pull request
- Tool must be AI-powered (not just automation)
- Must be relevant to B2B sales workflows
- Should have active development or user base
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