Second wave of survey results of attitudes towards various uses of AI (Published March 2025, fieldwork undertaken Otober-November 2023). This was a nationally representative survey of over 3,000 adults in the UK aged over 18. Fieldwork was carried out by NatCen, the project was in partnership with The Alan Turing Insitute as part of the Public Voices in AI programme funded by UKRI. You can also find this report and a summary on the Ada Lovelace website and (https://attitudestoai.uk/).
Authors:
Roshni Modhvadia: https://www.adalovelaceinstitute.org/person/roshni-modhvadia/
Tvesha Sippy: https://www.turing.ac.uk/people/researchers/tvesha-sippy
Octavia Field Reid: https://www.adalovelaceinstitute.org/person/octavia-field-reid/
Helen Margetts: https://www.turing.ac.uk/people/researchers/helen-margetts
- The report (.pdf)
- The raw dataset (.dta/.csv)
- The dataset codebook (.xlsx)
- Methodology technical report (including questionnaire) (.pdf)
- R analysis scripts (.Rmd)
We welcome pull requests e.g.
If you've used this data in some way, we'd love to include a link to your project in this README If you've done some useful processing of the data and would like to add a new format for the dataset here
This dataset can be used freely as long as credit is given to the Ada Lovelace Institute and the Alan Turing Institute. We request that notice is also given by contacting the Ada Lovelace Institute (hello@adalovelaceinstitute.org) and that a copy of the research is shared with the same address at publication.