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Awesome-ASO App Store Optimization

A curated list about App Store Optimization info, resources and tools.

To contribute, click README.md and then the pencil icon. Make your changes and click the "Propose file change" button to submit a pull request. Make sure to follow the contributions guidelines in CONTRIBUTING.md.

Blogs

  1. apptamin

Articles & Posts

  1. 42 Mobile A/B Testing Terms You Need to Know
  2. App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle
  3. The right way to ask users to review your app
  4. App release planning: don’t build a wall, build a cottage
  5. How I got 2.3 million app downloads (without spending a cent on marketing)
  6. How My App Ended Up In An Apple Ad, And What Happened Next
  7. 7 onboarding mistakes to avoid
  8. Mobile Growth with Morgan Brown — Lecture notes
  9. HOW TO PITCH YOUR APP AND GET IT REVIEWED
  10. Are You Making These 5 Common User Onboarding Mistakes?
  11. How to Ensure Your App will be a Huge Failure
  12. Step by Step App Store Optimization: An Objective Measure to Find the Best Keywords
  13. Our Best App Store Optimization and Marketing Tips
  14. Learn App Store Optimization
  15. MEASURING THE LIFETIME VALUE OF A MOBILE CUSTOMER
  16. How to Research Apple App Store Keywords for an Unpublished App
  17. Creating perfect App Store Screenshots of your iOS App
  18. Apple Updates App Store Search Ranking Algorithm
  19. Detailed Guide On App Store Optimization
  20. iOS 9 y ASO 2.0: Una vuelta de tuerca a las búsquedas (App Indexing)
  21. Startup Metrics for Mobile Pirates #MOAARRR
  22. MOBILE SEARCH & SEO THE DIGITAL MARKETER’S GUIDE
  23. 8 Things You Should Do Immediately After Launching Your App
  24. ASO – 11 WAYS TO INCREASE YOU APP DOWNLOADS
  25. The Complete App Store Optimization Checklist: 2016 Edition
  26. Apple Search Popularity Score Explained - What Apple's Search Popularity score (5-100) actually measures, the formula to estimate daily impressions from it, and how to use it for keyword research.

Tools

  1. Appannie
  2. AppNiche - Free ASO keyword opportunity checker for indie iOS apps.
  3. Appstore Screenshots Generator - Open-source App Store screenshot generator.
  4. ASOScan ASO Skills - Open-source AI-agent skills for App Store Optimization: keyword research, keyword opportunities, competitor & review analysis, and a metadata/ASO-score audit. Works in Claude Code, Cursor, and any Agent-Skills client.
  5. BoostYourApp - ASO Decision Engine that tells you what to change in your next update to rank higher
  6. Deeplink
  7. FreshActors App Store & Play Scrapers - iOS & Android app data, reviews & ASO keywords.
  8. Marteso - ASO keyword tracking, AI metadata optimization and competitor analysis built for indie iOS developers. Permanent free tier (1 app, 50 keywords), Pro at €18/month.
  9. SensorTower
  10. Shots - Hosted MCP server for AI coding agents to generate App Store screenshots, app icons, ASO listing copy, and localization. Works with Codex, Claude Code, Cursor, and other MCP clients.
  11. Shotlingo - Browser-based App Store screenshot generator with AI translation for 40+ languages and batch export.
  12. Sonar - AI-first ASO platform for indie developers: keyword research with difficulty and popularity scores, daily rank tracking, review monitoring, and competitor gap analysis for iOS & Android. REST API, CLI, and MCP server included.

Books

  1. Hooked: How to Build Habit-Forming Products