diff --git a/pweave/formatters/rst.py b/pweave/formatters/rst.py
index 4c7bb67..b2857a4 100644
--- a/pweave/formatters/rst.py
+++ b/pweave/formatters/rst.py
@@ -14,6 +14,7 @@ def initformat(self):
                                figfmt='.png',
                                extension='rst',
                                width='15 cm',
+                               label='label',
                                doctype='rst')
         self.fig_mimetypes = ["image/png", "image/jpg"]
         self.mimetypes = ["text/restructuredtext"]
@@ -22,23 +23,23 @@ def initformat(self):
     def formatfigure(self, chunk):
         fignames = chunk['figure']
         caption = chunk['caption']
+        label = chunk['label']
         width = chunk['width']
         result = ""
         figstring = ""
 
         for fig in fignames:
-            figstring += ('.. image:: %s\n   :width: %s\n\n' % (fig, width))
+            figstring += ('.. image:: %s\n :name: %s\n :width: %s\n\n' % (fig, label, width))
 
         if chunk['caption']:
             result += (".. figure:: %s\n"
+                       "   :name: %s\n"
                        "   :width: %s\n\n"
-                       "   %s\n\n" % (fignames[0], width, caption))
+                       "   %s\n\n" % (fignames[0], label, width, caption))
         else:
             result += figstring
         return result
 
-
-
     def _indent(self, text):
         """Indent blocks for formats where indent is significant"""
         if not text.startswith("\n"):
@@ -64,6 +65,7 @@ def initformat(self):
                                figfmt='.*',
                                savedformats=['.png', '.pdf'],
                                extension='rst',
+                               label='label',
                                width='15 cm',
                                doctype='rst')
         self.fig_mimetypes = ["image/png", "image/jpg"]
@@ -73,17 +75,19 @@ def initformat(self):
     def formatfigure(self, chunk):
         fignames = chunk['figure']
         caption = chunk['caption']
+        label = chunk['label']
         width = chunk['width']
         result = ""
         figstring = ""
 
         for fig in fignames:
-            figstring += ('.. image:: %s\n   :width: %s\n\n' % (fig, width))
+            figstring += ('.. image:: %s\n :name: %s\n :width: %s\n\n' % (fig, label, width))
 
         if chunk['caption']:
-            result += (".. figure:: %s\n" \
-                       "   :width: %s\n\n" \
-                       "   %s\n\n" % (fignames[0], width, caption))
+            result += (".. figure:: %s\n"
+                       "   :name: %s\n"
+                       "   :width: %s\n\n"
+                       "   %s\n\n" % (fignames[0], label, width, caption))
         else:
             result += figstring
         return result