- Define problem
- know audience
- be specific
- know what success look like
- is 80/20 enough, or need perfect answer
- define boundaries & constraints (time, scope, people)
If had hour to solve problem, would spend 55mins for thinking about it and 5mins solution - A. Einstein
- Break it down
-
Identify possible paths to a solution
-- list possible causes of problem
-- brainstorm solutions to (parts of) the problem
-- find all assumptions in solutions (gaps)
-
Structure your approach with a hypothesis tree:
-- Take the gaps you identified
-- Form hypotheses of how to close the gaps
-- Break hypotheses down into questions to answer
Make sure nothing overlaps, while not missing anything.
- Prioritize
- Set priorities by plotting the solutions in a matrix:
-- Prioritize high ability to influence & high impact
-- Consider something valuable & hard (top left)
-- Try some quick wins (bottom right)
-- Don't waste time on bottom left
Optimize for impact & results!
- Plan
- Sketch out all steps to take:
-- Identify research methods & sources
-- Set a timeline & expectations
-- Think who could help you
Always keep the outcome in mind:
If you stopped now, what would you recommend?
Update this throughout your analysis.
- Analyze
- Time to find data, check facts & test:
-- Seek feedback to cover blind spots & biases
-- Always start with summarized information
-- Go deep only if it adds extra value
-- Shortcut: ask an expert
-- Validate data sources
-- ❤️ Google
- Synthesize
- Build up your arguments & recommendation:
-- Gather your answers, facts & data
-- Form supporting arguments
-- Draw your conclusion
- Tell the story
- Communicate your findings.
-- Tell a story that links your conclusion back to the problem.
-- Back up your recommendation with arguments.
-- Support it with sources, facts, and data.
-- Persuade with emotion, convince with facts.
https://twitter.com/polak_jasper/status/1536312177807736832
Identify possible paths to a solution
-- list possible causes of problem
-- brainstorm solutions to (parts of) the problem
-- find all assumptions in solutions (gaps)
Structure your approach with a hypothesis tree:
-- Take the gaps you identified
-- Form hypotheses of how to close the gaps
-- Break hypotheses down into questions to answer
-- Prioritize high ability to influence & high impact
-- Consider something valuable & hard (top left)
-- Try some quick wins (bottom right)
-- Don't waste time on bottom left
-- Identify research methods & sources
-- Set a timeline & expectations
-- Think who could help you
-- Seek feedback to cover blind spots & biases
-- Always start with summarized information
-- Go deep only if it adds extra value
-- Shortcut: ask an expert
-- Validate data sources
-- ❤️ Google
-- Gather your answers, facts & data
-- Form supporting arguments
-- Draw your conclusion
-- Tell a story that links your conclusion back to the problem.
-- Back up your recommendation with arguments.
-- Support it with sources, facts, and data.
-- Persuade with emotion, convince with facts.
https://twitter.com/polak_jasper/status/1536312177807736832