Description
Implement CRM system to manage customer information, purchase history, and loyalty programs.
Features
- Customer profile creation
- Purchase history tracking
- Loyalty points system
- Customer groups (VIP, Wholesale, Retail)
- Customer notes and tags
- Birthday reminders
- SMS/Email campaigns
- Customer credit/debt tracking
- Customer analytics
Technical Stack
- Customer model with relationships
- Loyalty points calculation
- Event listeners for point accumulation
- Notification system for campaigns
Customer Features
-
Profile Management
- Name, email, phone, address
- Customer type/group
- Custom fields
-
Loyalty Program
- Earn points on purchases
- Redeem points for discounts
- Point expiration rules
-
Communication
- Email marketing
- SMS notifications
- Birthday greetings
-
Analytics
- Customer lifetime value
- Purchase frequency
- Average order value
Acceptance Criteria
Description
Implement CRM system to manage customer information, purchase history, and loyalty programs.
Features
Technical Stack
Customer Features
Profile Management
Loyalty Program
Communication
Analytics
Acceptance Criteria