An Adobe Captivate-based digital media strategy simulation designed to train emerging strategists through a 31-day artist growth campaign.
| Genre | R&B and Pop · Emerging |
| Followers | 14K |
| Engagement rate | 8.4% |
| Primary platform | TikTok — high saves, strong watch time, low profile visits |
| Secondary platform | Instagram — 3K followers, inconsistent posting |
| The asset | Strong visual identity and a loyal micro-community |
| The problem | 80% of current followers are outside her target demographic |
| The friction | Manager pushing daily posting and raw follower growth — misaligned with right-audience strategy |
Nova wants the right fans. Her manager wants more followers. These are two different strategies. The learner has to decide which one they are actually running.
Learners assume the role of a digital strategist responsible for guiding emerging artist Nova Hayes through a high-stakes promotional rollout. Each module presents strategic decisions that influence delayed campaign outcomes, training learners in audience growth, platform alignment, content strategy, and performance analysis.
- Develop strategic decision-making
- Strengthen problem-solving skills
- Simulate real-world campaign pressures
- Build transferable digital media instincts
- 6 modules
- 10-slide instructional architecture per module
- Bloom’s Taxonomy progression
- Five-step problem-solving model
- Adobe Captivate simulation build
- Instructional framework complete
- Module architecture complete
- Captivate production in progress
- GitHub documentation in progress