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New Experiment: Social Content Generation for platform-specific social posts #625

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@jeffpaul

What problem does this address?

Currently, users who publish content often need to manually create social networking posts for multiple platforms after publishing. This requires rewriting or adapting content several times to fit the expectations, formatting, tone, and character constraints of networks like Bluesky, Mastodon, and LinkedIn. In addition to writing platform-specific copy, users must also determine appropriate hashtags, select accompanying imagery, and ensure accessibility considerations such as alt text are preserved.

This process is time consuming, repetitive, and often inconsistent, especially for publishers managing high publishing volume or distributing content across several social platforms. While we already support content-related generation workflows inside WordPress, there is currently no workflow focused on helping users transform published content into social-ready promotional content.

What is your proposed solution?

Introduce a new "Social Content Generation" Experiment that generates platform-specific social networking content directly from post content. The experiment would analyze a post’s title, excerpt, content, and associated media to generate tailored social copy for supported networks like Bluesky, Mastodon, and LinkedIn.

Generated results could include suggested post copy, relevant hashtags, and recommended images or media selections appropriate for each network. The experiment should account for the unique expectations of each platform, such as shorter conversational copy for Bluesky, accessibility and hashtag considerations for Mastodon, and more professional or expanded formatting for LinkedIn.

The feature could initially be exposed through the post editor as a “Generate Social Posts” action or similar workflow, allowing users to review and edit generated content before use. The experiment should leverage existing AI provider abstractions and optionally integrate with image generation or vision capabilities where available. Over time, this could expand to support additional social networks, multiple content variations, scheduling workflows, and integrations with publishing or syndication tools.

One final thing we'll want to assess is what existing social networking plugins we might want to target for integration to ensure what this experiment generates will flow gracefully into how those plugins publish out to social networking sites.

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