diff --git a/astro.config.mjs b/astro.config.mjs
index c69ac85..8e5ee9c 100644
--- a/astro.config.mjs
+++ b/astro.config.mjs
@@ -28,6 +28,7 @@ export default defineConfig({
         replacesTitle: true,
       },
       favicon: '/favicon.svg',
+      components: { Head: './src/components/Head.astro' },
       customCss: ['./src/styles/fonts.css', './src/styles/docs.css'],
       head: [
         {
diff --git a/public/widgets/backup/backup.html b/public/widgets/backup/backup.html
index 5ed24f0..9792ca3 100644
--- a/public/widgets/backup/backup.html
+++ b/public/widgets/backup/backup.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>Backup</title>
 <style>
diff --git a/public/widgets/books/index.html b/public/widgets/books/index.html
index e8d36e7..3364255 100644
--- a/public/widgets/books/index.html
+++ b/public/widgets/books/index.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="utf-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width,initial-scale=1">
 <title>Books</title>
 <style>
diff --git a/public/widgets/clock/analog.html b/public/widgets/clock/analog.html
index 5fbcbad..7f01396 100644
--- a/public/widgets/clock/analog.html
+++ b/public/widgets/clock/analog.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>Analog Clock</title>
 <style>
diff --git a/public/widgets/clock/digital.html b/public/widgets/clock/digital.html
index d986ef5..6f7ebe5 100644
--- a/public/widgets/clock/digital.html
+++ b/public/widgets/clock/digital.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>Digital Clock</title>
 <style>
diff --git a/public/widgets/connections/connections-map.html b/public/widgets/connections/connections-map.html
index 2fe44f1..91aeecd 100644
--- a/public/widgets/connections/connections-map.html
+++ b/public/widgets/connections/connections-map.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>Connections — Map</title>
 <style>
diff --git a/public/widgets/connections/connections-vpn.html b/public/widgets/connections/connections-vpn.html
index 49c07ac..d9112e7 100644
--- a/public/widgets/connections/connections-vpn.html
+++ b/public/widgets/connections/connections-vpn.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>Connections — VPN</title>
 <style>
diff --git a/public/widgets/dashboard-switch/index.html b/public/widgets/dashboard-switch/index.html
index 6f7b134..183fd8b 100644
--- a/public/widgets/dashboard-switch/index.html
+++ b/public/widgets/dashboard-switch/index.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="utf-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width,initial-scale=1">
 <title>Dashboard Switch</title>
 <style>
diff --git a/public/widgets/disk-health/index.html b/public/widgets/disk-health/index.html
index 15ca266..03ee1de 100644
--- a/public/widgets/disk-health/index.html
+++ b/public/widgets/disk-health/index.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>Disk Health</title>
 <style>
diff --git a/public/widgets/dns/index.html b/public/widgets/dns/index.html
index 0b2eced..c1a503a 100644
--- a/public/widgets/dns/index.html
+++ b/public/widgets/dns/index.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>DNS Server</title>
 <style>
diff --git a/public/widgets/github/contributions.html b/public/widgets/github/contributions.html
index 64e04af..d1be40c 100644
--- a/public/widgets/github/contributions.html
+++ b/public/widgets/github/contributions.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width,initial-scale=1.0">
 <title>GitHub Contributions</title>
 <style>
diff --git a/public/widgets/github/pullrequests.html b/public/widgets/github/pullrequests.html
index 40cf60c..6e40513 100644
--- a/public/widgets/github/pullrequests.html
+++ b/public/widgets/github/pullrequests.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width,initial-scale=1.0">
 <title>GitHub Pull Requests</title>
 <style>
diff --git a/public/widgets/nowplaying/index.html b/public/widgets/nowplaying/index.html
index 7bfec96..c87d4ea 100644
--- a/public/widgets/nowplaying/index.html
+++ b/public/widgets/nowplaying/index.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="utf-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width,initial-scale=1">
 <title>Now Playing</title>
 <style>
diff --git a/public/widgets/system-summary/index.html b/public/widgets/system-summary/index.html
index d09ff3f..325a685 100644
--- a/public/widgets/system-summary/index.html
+++ b/public/widgets/system-summary/index.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>System Stats</title>
 <style>
diff --git a/public/widgets/weather/index.html b/public/widgets/weather/index.html
index 93d4611..2958306 100644
--- a/public/widgets/weather/index.html
+++ b/public/widgets/weather/index.html
@@ -3,6 +3,7 @@
 <head>
 <meta charset="UTF-8">
 <meta name="color-scheme" content="dark">
+<meta name="robots" content="noindex">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
 <title>Weather</title>
 <style>
diff --git a/scripts/sync-widgets.mjs b/scripts/sync-widgets.mjs
index 97cadd0..883baba 100644
--- a/scripts/sync-widgets.mjs
+++ b/scripts/sync-widgets.mjs
@@ -7,6 +7,7 @@ import { join, resolve } from 'node:path';
 const REPO = process.env.STACKYARD_REPO ?? resolve(process.cwd(), '..', 'stackyard');
 const PUB = resolve(process.cwd(), 'public');
 const META = '<meta name="color-scheme" content="dark">';
+const ROBOTS = '<meta name="robots" content="noindex">';
 
 for (const [from, to] of [
   [join(REPO, 'ui', 'widgets'), join(PUB, 'widgets')],
@@ -28,12 +29,15 @@ function walk(dir, out = []) {
 let patched = 0;
 for (const file of walk(join(PUB, 'widgets'))) {
   let html = readFileSync(file, 'utf8');
-  if (html.includes('name="color-scheme"')) continue;
   const charset = html.match(/<meta charset="[^"]*">/i);
   if (!charset) continue;
-  html = html.replace(charset[0], `${charset[0]}\n${META}`);
+  const inject = [];
+  if (!html.includes('name="color-scheme"')) inject.push(META);
+  if (!html.includes('name="robots"')) inject.push(ROBOTS);
+  if (inject.length === 0) continue;
+  html = html.replace(charset[0], [charset[0], ...inject].join('\n'));
   writeFileSync(file, html);
   patched++;
 }
 
-console.log(`widgets and js synced from ${REPO}; color-scheme declared in ${patched} documents`);
+console.log(`widgets and js synced from ${REPO}; meta injected into ${patched} documents`);
diff --git a/src/components/Head.astro b/src/components/Head.astro
new file mode 100644
index 0000000..83b5098
--- /dev/null
+++ b/src/components/Head.astro
@@ -0,0 +1,37 @@
+---
+import Default from '@astrojs/starlight/components/Head.astro';
+
+const site = Astro.site?.href.replace(/\/$/, '') ?? '';
+const { entry, id } = Astro.locals.starlightRoute;
+const pageTitle = entry.data.title;
+const pageDescription = entry.data.description ?? '';
+
+const segments = id.split('/').filter(Boolean);
+const crumbs = [{ name: 'Stackyard', item: `${site}/` }];
+let path = '';
+for (const segment of segments.slice(0, -1)) {
+  path += `/${segment}`;
+  crumbs.push({
+    name: segment.replace(/-/g, ' ').replace(/^./, (c) => c.toUpperCase()),
+    item: `${site}${path}/`,
+  });
+}
+crumbs.push({ name: pageTitle, item: new URL(Astro.url.pathname, `${site}/`).href });
+
+const breadcrumb = {
+  '@context': 'https://schema.org',
+  '@type': 'BreadcrumbList',
+  itemListElement: crumbs.map((crumb, index) => ({
+    '@type': 'ListItem',
+    position: index + 1,
+    name: crumb.name,
+    item: crumb.item,
+  })),
+};
+---
+
+<Default {...Astro.props}><slot /></Default>
+<meta name="twitter:title" content={`${pageTitle} | Stackyard`} />
+{pageDescription && <meta name="twitter:description" content={pageDescription} />}
+<meta property="og:image:alt" content="The Stackyard dashboard, showing app tiles and widgets" />
+<script type="application/ld+json" set:html={JSON.stringify(breadcrumb)} />
diff --git a/src/pages/docs/changelog.astro b/src/pages/docs/changelog.astro
index 6bda8f2..d37980c 100644
--- a/src/pages/docs/changelog.astro
+++ b/src/pages/docs/changelog.astro
@@ -75,7 +75,8 @@ const headings: Heading[] = failed
     <>
       <p class="cl-lede">
         Generated from <code>CHANGELOG.md</code> in the repository. Per-release notes are on the{' '}
-        <a href={`${REPO}/releases`}>releases</a> page.
+        <a href={`${REPO}/releases`}>releases</a> page. Subscribe to new releases with the{' '}
+        <a href={`${REPO}/releases.atom`}>release feed</a>.
       </p>
 
       {latest && (
diff --git a/src/pages/index.astro b/src/pages/index.astro
index 13d54dc..5e2a462 100644
--- a/src/pages/index.astro
+++ b/src/pages/index.astro
@@ -6,27 +6,57 @@ const version = readAppVersion();
 
 const title = 'Stackyard: a homelab dashboard you\'ll actually use';
 const description =
-  'A calm, customizable dashboard for your services, designed to be useful without becoming another wall of data.';
+  'A calm, customizable dashboard for the services you self-host. Open source, runs in Docker, and useful without becoming another wall of data.';
 
 const site = Astro.site?.href.replace(/\/$/, '') ?? '';
 const canonical = `${site}/`;
 const ogImage = `${site}/img/og.jpg`;
 
+const publisher = {
+  '@type': 'Organization',
+  '@id': `${site}/#organization`,
+  name: 'Stackyard',
+  url: `${site}/`,
+  logo: `${site}/img/stackyard-wordmark-dark.svg`,
+  sameAs: ['https://github.com/SandObserver/stackyard'],
+};
+
 const schema = {
   '@context': 'https://schema.org',
-  '@type': 'SoftwareApplication',
-  name: 'Stackyard',
-  description,
-  url: canonical,
-  image: ogImage,
-  applicationCategory: 'BrowserApplication',
-  operatingSystem: 'Docker, Linux, Windows, macOS',
-  license: 'https://www.apache.org/licenses/LICENSE-2.0',
-  isAccessibleForFree: true,
-  offers: { '@type': 'Offer', price: '0', priceCurrency: 'USD' },
-  softwareHelp: `${site}/docs/`,
-  codeRepository: 'https://github.com/SandObserver/stackyard',
-  author: { '@type': 'Person', name: 'SandObserver', url: 'https://github.com/SandObserver' },
+  '@graph': [
+    publisher,
+    {
+      '@type': 'WebSite',
+      '@id': `${site}/#website`,
+      name: 'Stackyard',
+      url: `${site}/`,
+      description,
+      publisher: { '@id': `${site}/#organization` },
+      inLanguage: 'en',
+    },
+    {
+      '@type': 'SoftwareApplication',
+      '@id': `${site}/#software`,
+      name: 'Stackyard',
+      description,
+      url: canonical,
+      image: ogImage,
+      applicationCategory: 'BrowserApplication',
+      applicationSubCategory: 'Self-hosted homelab dashboard',
+      operatingSystem: 'Docker, Linux, Windows, macOS',
+      ...(version ? { softwareVersion: version } : {}),
+      downloadUrl: `${site}/docs/installation/docker/`,
+      installUrl: `${site}/docs/installation/docker/`,
+      releaseNotes: `${site}/docs/changelog/`,
+      license: 'https://www.apache.org/licenses/LICENSE-2.0',
+      isAccessibleForFree: true,
+      offers: { '@type': 'Offer', price: '0', priceCurrency: 'USD' },
+      softwareHelp: `${site}/docs/`,
+      codeRepository: 'https://github.com/SandObserver/stackyard',
+      publisher: { '@id': `${site}/#organization` },
+      author: { '@type': 'Person', name: 'SandObserver', url: 'https://github.com/SandObserver' },
+    },
+  ],
 };
 ---
 
@@ -50,6 +80,7 @@ const schema = {
     <meta property="og:image" content={ogImage} />
     <meta property="og:image:width" content="1200" />
     <meta property="og:image:height" content="630" />
+    <meta property="og:image:alt" content="The Stackyard dashboard, showing app tiles and widgets" />
     <meta name="twitter:card" content="summary_large_image" />
     <meta name="twitter:title" content={title} />
     <meta name="twitter:description" content={description} />
@@ -80,10 +111,10 @@ const schema = {
 
   <header class="hero">
     <h1>A homelab dashboard you'll actually use.</h1>
-    <p>A calm, customizable dashboard for your services, designed to be useful without becoming another wall of data.</p>
+    <p>A calm, customizable dashboard for the services you self-host. Open source, runs in Docker, and useful without becoming another wall of data.</p>
     <div class="cta-row">
-      <a class="btn btn-accent" href="/docs/installation/docker/">Install</a>
-      <a class="btn btn-quiet" href="https://demo.sandobserver.com" target="_blank" rel="noopener noreferrer">Demo</a>
+      <a class="btn btn-accent" href="/docs/installation/docker/">Install with Docker</a>
+      <a class="btn btn-quiet" href="https://demo.sandobserver.com" target="_blank" rel="noopener noreferrer">Live demo</a>
     </div>
   </header>
 </div>
@@ -235,7 +266,7 @@ const schema = {
     <div class="feature">
       <div class="ftext">
         <h2>Useful widgets, when you need them</h2>
-        <p>Pull in the information that is actually useful, from the services you already run. Add only what earns its place on the screen.</p>
+        <p>Pull in the information that is actually useful, from the self-hosted services you already run. Add only what earns its place on the screen.</p>
       </div>
       <div class="fvis marquee" role="img" aria-label="Services Stackyard widgets can read from">
         <div class="mrow mrow-a">
@@ -252,7 +283,7 @@ const schema = {
     <div class="feature">
       <div class="ftext">
         <h2>No configuration files required</h2>
-        <p>Add apps, configure widgets, set up badges, and arrange your layout, all from the admin UI. Export your setup for a backup, import it to move to a new machine.</p>
+        <p>Add apps, configure widgets, set up badges, and arrange your layout, all from the admin UI. There is no YAML to hand-edit. Export your setup for a backup, import it to move to a new machine.</p>
       </div>
       <div class="fvis">
         <div class="admin" role="img" aria-label="The Stackyard admin dashboard list">
