Merge pull request #18 from Relay-Launch/claude/update-profile-readme-T9whs

Refresh profile, add founder/engineering hire-me track, strip em dashes

Author: Victor-David-Medina

about.html

@@ -36,7 +36,24 @@
     "description": "Veteran-owned digital infrastructure consultancy. Ops on Autopilot. You on Strategy.",
     "founder": {
       "@type": "Person",
-      "name": "Victor David Medina"
+      "name": "Victor David Medina",
+      "jobTitle": "Founder, Engineer",
+      "knowsAbout": [
+        "Multi-Agent Systems",
+        "AI Infrastructure",
+        "Cloud Engineering",
+        "AWS",
+        "GCP",
+        "Azure",
+        "Terraform",
+        "Docker",
+        "GitHub Actions",
+        "Python",
+        "TypeScript",
+        "Model Context Protocol",
+        "n8n",
+        "Site Reliability"
+      ]
     },
     "address": {
       "@type": "PostalAddress",
@@ -354,23 +371,24 @@ <h1>Built to build.</h1>
         <div class="section-label">The Short Version</div>
         <h2>We started this because the gap was obvious</h2>
         <p>
-          Small businesses don't need another consultant who shows up with a slide deck, talks for
-          an hour about "digital transformation," and then sends an invoice. They need someone who
-          actually builds the thing. Someone who sets up the website, configures the automations,
-          designs the workflows, and hands it over working.
+          Small businesses don't need another consultant who shows up with a slide deck and sends an
+          invoice. They need someone who builds the thing. Someone who stands up the cloud, wires the
+          automations, writes the integration code, and hands it over working.
         </p>
         <p>
-          That's what Relay▸Launch does. Founded by Victor David Medina in Watertown, MA,
-          we're a veteran-owned, hands-on consulting practice that combines real
-          operational experience with modern platforms and tooling to deliver infrastructure that
-          businesses can use immediately. Not eventually. Not after another round of planning.
-          On delivery day.
+          That's what Relay▸Launch does. Founded by Victor David Medina in Watertown, MA. Veteran-owned.
+          Engineer-led. We ship multi-agent infrastructure and cloud systems for small teams, and we
+          deliver work you can use on day one. Not eventually. On delivery day.
         </p>
         <p>
-          We work with two kinds of businesses: small businesses that need marketing lift and digital
-          infrastructure, and startups that need operational systems like ERP migrations, financial
-          workflows, and process architecture. Both get the same standard of work. Both get systems
-          they own when we're done.
+          Two tracks: small businesses that need digital infrastructure and growth, and startups that
+          need operational systems (ERP migrations, month-end close, workflow architecture, agent
+          tooling). Both get the same standard of work. Both own everything when we're done.
+        </p>
+        <p class="founder-availability">
+          <strong>Founder availability.</strong> Victor is currently open to AI Infra / Agent Platform
+          and Founding / Solutions Engineer roles, US remote, alongside client engagements. Reach out
+          at <a href="mailto:hello@relaylaunch.com">hello@relaylaunch.com</a>.
         </p>
       </div>
     </section>
@@ -455,9 +473,8 @@ <h4>Be straight</h4>
         <div class="section-label">What We Work With</div>
         <h2>Platforms and tools in our stack</h2>
         <p>
-          We're platform-agnostic and choose tools based on what fits your business, not what
-          we're most comfortable with. That said, here's a snapshot of the platforms and technologies
-          we build with regularly.
+          We're platform-agnostic and pick tools that fit the work, not our preferences. Here's
+          a snapshot of what we ship with.
         </p>
 
         <div class="tools-section">
@@ -491,8 +508,16 @@ <h4>E-commerce</h4>
               <p>Shopify, WooCommerce, Square, Stripe</p>
             </div>
             <div class="tool-category">
-              <h4>Cloud &amp; Dev</h4>
-              <p>Google Cloud, AWS, Azure, Python, GitHub, APIs</p>
+              <h4>Cloud &amp; Infrastructure</h4>
+              <p>AWS, GCP, Azure, Cloudflare, Vercel, Terraform, Docker</p>
+            </div>
+            <div class="tool-category">
+              <h4>CI/CD &amp; Languages</h4>
+              <p>GitHub Actions, Python, TypeScript, Bash, REST and GraphQL APIs</p>
+            </div>
+            <div class="tool-category">
+              <h4>Agents &amp; AI Infra</h4>
+              <p>Claude Code harness, MCP, A2A, Langfuse, Qdrant, CouncilVerse</p>
             </div>
           </div>
         </div>

automation-templates/README.md

@@ -6,7 +6,7 @@
 
 ## What This Is
 
-You're spending hours on tasks a machine should handle. Missed follow-ups, manual data entry, onboarding bottlenecks, invoicing headaches — we've seen these problems in almost every small business we work with.
+You're spending hours on tasks a machine should handle. Missed follow-ups, manual data entry, onboarding bottlenecks, invoicing headaches. We see these problems in almost every small business we work with.
 
 So we built this. A library of production-ready automation templates pulled from real client engagements. Each workflow has been deployed in live environments, refined against actual failure modes, and documented so you can adapt it to your stack without starting from scratch.
 
@@ -101,7 +101,7 @@ If you need help adapting a template to your specific setup, that's exactly what
 
 ## About Relay▸Launch
 
-[Relay▸Launch](https://relaylaunch.com) builds the systems small businesses and startups need but don't have time to figure out — marketing infrastructure, workflow automations, operational builds, and everything in between. We don't hand off slide decks. We build working systems your team can run from day one.
+[Relay▸Launch](https://relaylaunch.com) builds the systems small businesses and startups need but don't have time to figure out: marketing infrastructure, workflow automations, operational builds, and everything in between. We don't hand off slide decks. We build working systems your team can run from day one.
 
 **Get in touch:** [relaylaunch.com](https://relaylaunch.com) · hello@relaylaunch.com
 

business-audit-framework/README.md

@@ -2,7 +2,7 @@
 
 ## What This Is
 
-Most businesses know something is off. They're busy but not growing. Revenue looks healthy but profit margins are shrinking. The team is working hard but the same problems keep coming back. The issue isn't effort — it's visibility.
+Most businesses know something is off. They're busy but not growing. Revenue looks healthy but profit margins are shrinking. The team is working hard but the same problems keep coming back. The issue isn't effort. It's visibility.
 
 The Business Audit Framework gives you that visibility. It's a structured diagnostic toolkit that evaluates operational health, growth trajectory, and strategic positioning using a repeatable, evidence-based methodology. Each checklist is designed to expose root causes, not symptoms. A business that "feels busy" may score poorly on workflow efficiency. A business with strong revenue may reveal fragile customer retention. This framework makes those realities visible and actionable.
 
@@ -19,11 +19,11 @@ The framework follows a four-phase approach:
 
 ### Phase 1: Discovery Audit
 
-Run through each checklist relevant to the engagement scope. Every item is evaluated honestly — not aspirationally. The goal is to capture the current state, not the intended state. Each item receives a score from 1 (Critical Gap) to 5 (Optimized) using the scoring rubric provided.
+Run through each checklist relevant to the engagement scope. Every item is evaluated honestly, not aspirationally. The goal is to capture the current state, not the intended state. Each item receives a score from 1 (Critical Gap) to 5 (Optimized) using the scoring rubric provided.
 
 ### Phase 2: Scoring and Benchmarking
 
-Individual item scores roll up into category scores, which roll up into an overall Business Health Score. This score is not a grade — it is a diagnostic instrument. A score of 2.8 does not mean the business is failing; it means specific areas need attention and the framework will tell you which ones.
+Individual item scores roll up into category scores, which roll up into an overall Business Health Score. This score is not a grade. It is a diagnostic instrument. A score of 2.8 does not mean the business is failing; it means specific areas need attention and the framework will tell you which ones.
 
 ### Phase 3: Priority Matrix
 
@@ -72,7 +72,7 @@ Before scoring, collect the raw materials. This includes:
 
 ### Step 3: Score Each Item
 
-Walk through each checklist item and assign a score using the scoring rubric in `scoring/scoring-rubric.md`. Add notes for any item scored 3 or below — these notes become the foundation of the action plan.
+Walk through each checklist item and assign a score using the scoring rubric in `scoring/scoring-rubric.md`. Add notes for any item scored 3 or below. These notes become the foundation of the action plan.
 
 ### Step 4: Calculate the Health Score
 
@@ -86,9 +86,9 @@ Transfer all items scored 3 or below into the priority matrix template (`scoring
 
 Present the audit results with three components:
 
-1. **The Health Score** — a single number that captures overall business health
-2. **The Category Breakdown** — where strengths and weaknesses live
-3. **The Priority Action List** — what to fix first, second, and third
+1. **The Health Score.** A single number that captures overall business health.
+2. **The Category Breakdown.** Where strengths and weaknesses live.
+3. **The Priority Action List.** What to fix first, second, and third.
 
 ## Scoring Overview
 
@@ -127,4 +127,4 @@ Present the audit results with three components:
 
 ---
 
-Built by [Relay▸Launch](https://relaylaunch.com) — We build the systems small businesses and startups need but don't have time to figure out. [Start a conversation](https://github.com/Relay-Launch/.github/issues/new?template=project-request.yml).
+Built by [Relay▸Launch](https://relaylaunch.com). We build the systems small businesses and startups need but don't have time to figure out. [Start a conversation](https://github.com/Relay-Launch/.github/issues/new?template=project-request.yml).

index.html

@@ -195,8 +195,21 @@
       font-size: 1.2rem;
       color: var(--text-secondary);
       max-width: 600px;
-      margin: 0 auto 36px;
+      margin: 0 auto 16px;
     }
+    .hero-byline {
+      font-size: 0.95rem;
+      color: var(--text-tertiary, var(--text-secondary));
+      max-width: 600px;
+      margin: 0 auto 32px;
+      opacity: 0.85;
+    }
+    .hero-byline a {
+      color: var(--brand-accent-light, var(--brand-accent));
+      text-decoration: none;
+      border-bottom: 1px dotted currentColor;
+    }
+    .hero-byline a:hover { opacity: 1; }
     .hero-actions {
       display: flex;
       gap: 12px;
@@ -669,9 +682,12 @@
       <div class="hero-eyebrow">Ops on Autopilot. You on Strategy.</div>
       <h1 id="hero-heading">Relay<span class="arrow">▸</span>Launch</h1>
       <p class="hero-sub">
-        We consolidate your disconnected business tools into one integrated system.
-        Marketing, sales, content, and operations working together around the clock
-        — enterprise-level infrastructure at small business pricing.
+        We consolidate disconnected business tools into one integrated system.
+        Marketing, sales, content, and operations running together around the clock.
+        Enterprise-grade infrastructure at small-business pricing.
+      </p>
+      <p class="hero-byline">
+        Built by an engineer, not an agency. <a href="about.html">Read the founder bio</a>.
       </p>
       <div class="hero-actions">
         <a href="work-with-us.html" class="btn-primary">Start a Project</a>

integration-cookbook/README.md

@@ -6,9 +6,9 @@ Production-ready integration recipes for small businesses. Copy, configure, depl
 
 ## What This Is
 
-Your tools don't talk to each other. Stripe doesn't know about Slack. HubSpot doesn't sync to your spreadsheet. Every week, someone on your team is copying data from one screen to another — and occasionally getting it wrong.
+Your tools don't talk to each other. Stripe doesn't know about Slack. HubSpot doesn't sync to your spreadsheet. Every week, someone on your team is copying data from one screen to another, and occasionally getting it wrong.
 
-The Integration Cookbook is a collection of standalone Python scripts that fix exactly that. Each recipe connects tools your business already uses into automated workflows. Proper error handling, logging, environment variable configuration — structured for real deployment on a $5/month VPS, a Heroku dyno, or a serverless function.
+The Integration Cookbook is a collection of standalone Python scripts that fix exactly that. Each recipe connects tools your business already uses into automated workflows. Proper error handling, logging, environment variable configuration. Structured for real deployment on a $5/month VPS, a Heroku dyno, or a serverless function.
 
 Built and maintained by [Relay▸Launch](https://relaylaunch.com), a business consulting firm specializing in automation, operations, and strategic planning for small businesses.
 
@@ -32,7 +32,7 @@ Shared modules that the recipes build on. You can use these independently in you
 | Utility | Purpose |
 |---------|---------|
 | [Webhook Handler](utils/webhook_handler.py) | Reusable Flask-based webhook receiver with signature verification, retry handling, and structured logging |
-| [API Client](utils/api_client.py) | Base HTTP client class with rate limiting, automatic retries, and response caching — extend it for any REST API |
+| [API Client](utils/api_client.py) | Base HTTP client class with rate limiting, automatic retries, and response caching. Extend it for any REST API. |
 
 ---
 
@@ -174,11 +174,11 @@ These recipes are designed to be deployed however makes sense for your business:
 
 Every recipe is designed to be forked and modified. Common customizations:
 
-- **Change notification format** — Edit the message templates in the Slack/email recipes
-- **Add new webhook event types** — Extend the event handler dictionaries
-- **Swap CRM providers** — Replace the HubSpot API calls with your CRM's API
-- **Add database storage** — Replace CSV reads with SQLAlchemy queries
-- **Chain recipes together** — Use the webhook handler utility to pipe one recipe's output into another
+- **Change notification format.** Edit the message templates in the Slack/email recipes.
+- **Add new webhook event types.** Extend the event handler dictionaries.
+- **Swap CRM providers.** Replace the HubSpot API calls with your CRM's API.
+- **Add database storage.** Replace CSV reads with SQLAlchemy queries.
+- **Chain recipes together.** Use the webhook handler utility to pipe one recipe's output into another.
 
 ---
 
@@ -197,7 +197,7 @@ Found a bug? Have a recipe idea? We welcome contributions.
 
 - **Documentation issues**: Open a GitHub issue
 - **Implementation help**: [Contact Relay▸Launch](https://github.com/Relay-Launch/.github/issues/new?template=project-request.yml) for consulting
-- **Custom integrations**: We build bespoke automation for small businesses — [learn more](https://relaylaunch.com)
+- **Custom integrations**: We build bespoke automation for small businesses. [Learn more](https://relaylaunch.com).
 
 ---
 

kpi-dashboard-templates/README.md

@@ -101,20 +101,20 @@ Before building, read [`frameworks/dashboard-design-principles.md`](frameworks/d
 
 ### Step 4: Build It
 
-**Option A — Google Sheets (fastest start):**
+**Option A. Google Sheets (fastest start):**
 ```bash
 pip install google-auth google-auth-oauthlib google-api-python-client
 python scripts/sheets-kpi-tracker.py
 ```
 This creates a formatted tracking spreadsheet in your Google Drive. See the script comments for Google Cloud project setup.
 
-**Option B — HTML Report from CSV:**
+**Option B. HTML Report from CSV:**
 ```bash
 python scripts/csv-to-dashboard.py your_metrics.csv --output dashboard.html
 ```
 Generates a standalone HTML dashboard you can open in any browser.
 
-**Option C — Manual build in your preferred tool:**
+**Option C. Manual build in your preferred tool:**
 Use the template specs as blueprints. Each template includes metric definitions, layout guidance, and formula references you can implement in any spreadsheet or BI tool.
 
 ### Step 5: Establish Cadence
@@ -166,7 +166,7 @@ kpi-dashboard-templates/
 
 ## About Relay▸Launch
 
-[Relay▸Launch](https://relaylaunch.com) builds the systems small businesses and startups need but don't have time to figure out — marketing infrastructure, workflow automations, operational builds, and everything in between. These KPI dashboard templates are part of our open toolkit. If you need help implementing a measurement system tailored to your business, [start a conversation](https://github.com/Relay-Launch/.github/issues/new?template=project-request.yml).
+[Relay▸Launch](https://relaylaunch.com) builds the systems small businesses and startups need but don't have time to figure out: marketing infrastructure, workflow automations, operational builds, and everything in between. These KPI dashboard templates are part of our open toolkit. If you need help implementing a measurement system tailored to your business, [start a conversation](https://github.com/Relay-Launch/.github/issues/new?template=project-request.yml).
 
 ---