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docs: Update all references from 'Claude Desktop' to 'Claude (desktop & web)'
Updated across README, docs/index.md, docs/api/mcp.md, docs/guides/publisher-setup.md, docs/guides/inventory-sync.md. Also added Codex, Cursor, Windsurf to platform lists throughout. MCP docs now show quick setup snippets for all 5 platforms. Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>
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.beads/PROGRESS.md

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| \[x] | seller-9z2 | Pickup: Deal Jockey session context 2026-03-11 | P2 || 2026-03-23 |
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---
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*Last updated: 2026-03-24 00:50 UTC — auto-generated by beads*
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*Last updated: 2026-03-24 00:59 UTC — auto-generated by beads*

README.md

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## What This Does
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- **Manage your seller agent from Claude Desktop** — interactive setup wizard + 45+ MCP tools for day-to-day operations
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- **Manage your seller agent from Claude** (desktop or web) — interactive setup wizard + 45+ MCP tools for day-to-day operations
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- **Expose your inventory** via a tiered Media Kit with public and authenticated views
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- **Automate deal negotiations** with AI agents that understand your pricing rules
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- **Offer tiered pricing** based on buyer identity (public, seat, agency, advertiser)
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| Interface | Protocol | Use Case |
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|-----------|----------|----------|
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| **MCP** | `/mcp/sse` | Primary interface — 45+ tools for Claude Desktop, ChatGPT, and buyer agents |
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| **MCP** | `/mcp/sse` | Primary interface — 45+ tools for Claude, ChatGPT, Codex, Cursor, and buyer agents |
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| **A2A** | `/a2a/{agent}/jsonrpc` | Conversational JSON-RPC 2.0 for natural language queries |
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| **REST** | `/api/v1/*` | Programmatic access — 70+ endpoints across 15 groups |
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| **Chat** | `/chat` | Web-based conversational interface for human buyers |
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## Architecture
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```
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Claude Desktop / ChatGPT ──→ MCP SSE (/mcp/sse) ──┐
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Claude / ChatGPT / Codex ──→ MCP SSE (/mcp/sse) ──┐
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Buyer Agents ──→ A2A / REST ───────────────────────┤
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FastAPI App
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> [Developer Setup Guide](https://iabtechlab.github.io/seller-agent/guides/developer-setup/)
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### For Publishers (Claude Desktop)
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### For Publishers (Claude Desktop / Web / ChatGPT)
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Add the seller agent to Claude Desktop and the setup wizard walks you through everything:
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Add the seller agent to Claude (desktop or web) and the setup wizard walks you through everything:
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```json
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// ~/Library/Application Support/Claude/claude_desktop_config.json
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The wizard guides you through: publisher identity → agent behavior → media kit → pricing → approval gates → buyer registration → curators → launch.
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> [Claude Desktop Setup Guide](https://iabtechlab.github.io/seller-agent/guides/claude-desktop-setup/)
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> [Claude Setup Guide](https://iabtechlab.github.io/seller-agent/guides/claude-desktop-setup/)
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## Key Features
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### MCP Tools (45+ tools for Claude Desktop / ChatGPT)
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### MCP Tools (45+ tools for Claude / ChatGPT / Codex / Cursor)
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| Category | Tools | Examples |
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|----------|-------|---------|

docs/api/mcp.md

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# MCP (Model Context Protocol)
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MCP is the **primary interface** for the seller agent. Publishers manage their agent from Claude Desktop or ChatGPT via 45+ MCP tools. Buyer agents also call seller tools through MCP for automated workflows.
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MCP is the **primary interface** for the seller agent. Publishers manage their agent from Claude (desktop or web), ChatGPT, Codex, Cursor, or any MCP-compatible assistant via 45+ tools. Buyer agents also call seller tools through MCP for automated workflows.
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## Connection
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| Endpoint | Method | Description |
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|----------|--------|-------------|
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| `/mcp/sse` | GET | SSE transport for persistent MCP sessions |
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### Claude Desktop Configuration
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### Setup
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**Claude (Desktop & Web):** Settings > Integrations > Add Custom Integration > paste your MCP URL
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**ChatGPT:** Settings > Apps & Connectors > Developer Mode > Create connector > paste your MCP URL
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**Codex:** Add to `~/.codex/config.toml`:
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```toml
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[mcp_servers.seller-agent]
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url = "https://your-server.example.com/mcp/sse"
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bearer_token_env_var = "SELLER_AGENT_API_KEY"
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```
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**Cursor:** Add to `.cursor/mcp.json`:
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```json
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{
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"mcpServers": {
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"seller-agent": {
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"url": "https://your-server.example.com/mcp/sse",
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"headers": {
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"Authorization": "Bearer <operator-api-key>"
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}
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"headers": { "Authorization": "Bearer <operator-api-key>" }
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}
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}
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}
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```
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See the [Claude Desktop Setup Guide](../guides/claude-desktop-setup.md) for full instructions.
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See full setup guides: [Claude](../guides/claude-desktop-setup.md) | [ChatGPT, Codex & AI IDEs](../guides/chatgpt-setup.md)
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## Available Tools (45+)
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## When to Use MCP
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- **Publishers**: Manage your seller agent from Claude Desktop — setup, deals, pricing, approvals
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- **Publishers**: Manage your seller agent from Claude, ChatGPT, or any MCP assistant — setup, deals, pricing, approvals
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- **Buyer agents**: Automated deal workflows — structured, deterministic, fastest path
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- **ChatGPT users**: Same tools available via MCP connection
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## See Also
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- [Claude Desktop Setup Guide](../guides/claude-desktop-setup.md)publisher setup instructions
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- [Claude Setup Guide](../guides/claude-desktop-setup.md)Claude desktop & web setup
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- [ChatGPT Setup Guide](../guides/chatgpt-setup.md) — OpenAI configuration
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- [Developer Setup Guide](../guides/developer-setup.md) — infrastructure setup
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- [A2A Protocol](a2a.md) — conversational agent-to-agent interface

docs/guides/inventory-sync.md

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curl -X POST "http://localhost:8000/api/v1/inventory-sync/trigger?incremental=true"
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```
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Or via Claude Desktop: *"Sync my inventory"*
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Or via Claude / ChatGPT: *"Sync my inventory"*
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## Sync Status & Watermarks
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docs/guides/publisher-setup.md

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## Recommended: Interactive Setup Wizard
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The fastest way to set up your seller agent is the **interactive setup wizard** via Claude Desktop. It walks you through every configuration step conversationally.
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The fastest way to set up your seller agent is the **interactive setup wizard** via Claude, ChatGPT, or any MCP-compatible assistant. It walks you through every configuration step conversationally.
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1. **Developer** runs [Developer Setup](developer-setup.md) in Claude Code — deploys server, connects ad server + SSPs, generates credentials
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2. **Publisher ops** adds the config to [Claude Desktop](claude-desktop-setup.md) — the wizard auto-launches and guides through business setup
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2. **Publisher ops** adds the seller agent to [Claude](claude-desktop-setup.md) (desktop or web), [ChatGPT, or Codex](chatgpt-setup.md) — the wizard auto-launches and guides through business setup
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> See [Claude Desktop Setup Guide](claude-desktop-setup.md) for the full walkthrough.
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> See [Claude Setup Guide](claude-desktop-setup.md) or [ChatGPT & AI IDEs Guide](chatgpt-setup.md) for the full walkthrough.
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## Manual Setup Checklist
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docs/index.md

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The Ad Seller Agent is an **IAB OpenDirect 2.1 compliant** programmatic advertising seller system. It enables automated ad selling through AI agents, supporting the full lifecycle from inventory discovery through deal execution, SSP distribution, and post-deal management.
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**Manage everything from Claude Desktop** — the seller agent exposes 45+ MCP tools for conversational setup and day-to-day operations. An interactive setup wizard walks publishers through configuration step by step.
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**Manage everything from Claude, ChatGPT, or any MCP-compatible AI assistant** — the seller agent exposes 45+ MCP tools for conversational setup and day-to-day operations. An interactive setup wizard walks publishers through configuration step by step.
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Part of the IAB Tech Lab Agent Ecosystem --- see also the [Buyer Agent](https://iabtechlab.github.io/buyer-agent/).
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## Access Methods
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| Protocol | Endpoint | Best For |
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| **[MCP](api/mcp.md)** | `/mcp/sse` | Primary interface — 45+ tools for Claude Desktop, ChatGPT, and buyer agents |
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| **[MCP](api/mcp.md)** | `/mcp/sse` | Primary interface — 45+ tools for Claude, ChatGPT, Codex, Cursor, and buyer agents |
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| **[A2A](api/a2a.md)** | `/a2a/seller/jsonrpc` | Conversational agent interactions — natural language, multi-turn |
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| **[REST API](api/overview.md)** | `/api/v1/*` | Programmatic access — 70+ endpoints across 15 groups |
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## Key Capabilities
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- **45+ MCP tools** for Claude Desktop / ChatGPT — interactive setup wizard + full operations
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- **45+ MCP tools** for Claude, ChatGPT, Codex, Cursor, and Windsurf — interactive setup wizard + full operations
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- **70+ REST endpoints** across 15 categories covering the complete ad selling workflow
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- **Pluggable ad server** support — Google Ad Manager and FreeWheel (Streaming Hub + Buyer Cloud)
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- **Multi-SSP distribution** — PubMatic (MCP), Index Exchange (REST), Magnite (REST) with routing rules
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### Recommended: Interactive Setup Wizard
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1. **Developer** deploys the server and connects ad server + SSPs → [Developer Setup](guides/developer-setup.md)
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2. **Publisher ops** adds Claude Desktop config → wizard guides through business setup → [Claude Desktop Setup](guides/claude-desktop-setup.md)
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2. **Publisher ops** adds seller agent to Claude (desktop/web), ChatGPT, or Codex → wizard guides through business setup → [Setup Guide](guides/claude-desktop-setup.md)
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- [Claude Desktop Setup](guides/claude-desktop-setup.md) — publisher setup via interactive wizard
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- [Claude (Desktop & Web)](guides/claude-desktop-setup.md) — publisher setup via interactive wizard
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- [ChatGPT / Codex Setup](guides/chatgpt-setup.md) — OpenAI configuration
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- [Developer Setup](guides/developer-setup.md) — infrastructure and credential setup
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### API Reference
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- [API Overview](api/overview.md) --- all 70+ endpoints grouped by tag
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- [MCP Protocol](api/mcp.md) --- 45+ MCP tools for Claude Desktop and buyer agents
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- [MCP Protocol](api/mcp.md) --- 45+ MCP tools for Claude, ChatGPT, and buyer agents
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- [A2A Protocol](api/a2a.md) --- conversational agent-to-agent interface
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- [Agent Discovery](api/agent-discovery.md) --- `/.well-known/agent.json` and trust registry
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- [Authentication](api/authentication.md) --- API keys, access tiers, and agent trust

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