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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>Deathwings — Case Study — Obsidian Studio</title>
<meta name="description" content="How Obsidian Studio designed Deathwings — a live counter-culture lifestyle brand that refused to look like anything else in the market.">
<meta property="og:title" content="Deathwings — Case Study — Obsidian Studio">
<meta property="og:description" content="How Obsidian Studio designed Deathwings — a live counter-culture lifestyle brand that refused to look like anything else in the market.">
<meta property="og:image" content="https://res.cloudinary.com/dragon-fire-design-studio/image/upload/f_auto,q_90/v1774351851/Obsidian/hero-img_zlbp1b.png">
<meta property="og:url" content="https://obsidianstudio.co/deathwings.html">
<meta property="og:type" content="website">
<meta name="twitter:card" content="summary_large_image">
<link rel="icon" type="image/png" href="/favicon-96x96.png" sizes="96x96" />
<link rel="icon" type="image/svg+xml" href="/favicon.svg" />
<link rel="shortcut icon" href="/favicon.ico" />
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png" />
<link rel="manifest" href="/site.webmanifest" />
<script src="https://cdn.tailwindcss.com"></script>
<script>
tailwind.config = {
theme: {
extend: {
colors: {
cream: '#ffffff',
ink: '#111111',
sand: '#f4f4f4',
sand2: '#f4f4f4',
sand3: '#e8e8e8',
sand4: '#e8e8e8',
sand5: '#f4f4f4',
sand6: '#e8e8e8',
},
fontFamily: {
serif: ['Georgia', 'Times New Roman', 'serif'],
sans: ['Inter', 'system-ui', 'sans-serif']
},
letterSpacing: {
editorial: '0.24em'
}
}
}
}
</script>
<style>
html { scroll-behavior: smooth; }
body { background: #ffffff; color: #111111; }
summary::-webkit-details-marker { display: none; }
</style>
</head>
<body class="bg-cream text-ink font-sans selection:bg-[#e8e8e8] selection:text-ink">
<div class="mx-auto max-w-7xl px-4 py-4 md:px-6 lg:px-8">
<header class="border-b border-black/10 pb-4">
<div class="flex items-center justify-between gap-6">
<a href="index.html" class="font-serif text-lg uppercase tracking-[-0.02em] md:text-xl">
Obsidian Studio
</a>
<nav class="hidden items-center gap-6 text-[11px] uppercase tracking-[0.22em] md:flex lg:gap-8">
<a href="project-index.html" class="text-black/55 transition hover:text-black">Project Index</a>
<a href="start-project.html" class="text-black/55 transition hover:text-black">Contact</a>
</nav>
<details class="relative md:hidden">
<summary class="list-none cursor-pointer text-[11px] uppercase tracking-[0.22em] text-black/55 transition hover:text-black">
Menu
</summary>
<div class="absolute right-0 top-full z-20 mt-3 min-w-[220px] border border-black/10 bg-sand2 p-4 shadow-[0_10px_30px_rgba(0,0,0,0.06)]">
<nav class="flex flex-col gap-3 text-[11px] uppercase tracking-[0.22em]">
<a href="project-index.html" class="text-black/55 transition hover:text-black">Project Index</a>
<a href="start-project.html" class="text-black/55 transition hover:text-black">Contact</a>
</nav>
</div>
</details>
</div>
</header>
<main class="space-y-5 py-5 md:space-y-6 md:py-6">
<!-- Opening Panel -->
<section class="overflow-hidden border border-black/10 bg-sand3 p-6 md:p-8 lg:p-12">
<div class="mb-8 flex flex-wrap items-center gap-3 text-[11px] uppercase tracking-editorial text-black/50">
<span>Case Study — 06</span>
<span class="h-px w-10 bg-black/15"></span>
<span>Live Brand</span>
</div>
<div class="grid gap-8 lg:grid-cols-12 lg:items-end">
<div class="lg:col-span-8">
<h1 class="font-serif text-5xl leading-[0.92] tracking-[-0.05em] text-[#1f1c19] md:text-7xl lg:text-[6rem]">
Deathwings
</h1>
<p class="mt-5 text-[11px] uppercase tracking-[0.22em] text-black/50 md:text-[12px]">
Metal Lifestyle Brand / Birmingham, UK
</p>
</div>
<div class="lg:col-span-4">
<div class="overflow-hidden">
<img
src="https://res.cloudinary.com/dragon-fire-design-studio/image/upload/f_auto,q_90/v1774351857/Obsidian/dw-hero_hrh6at.png"
alt="Deathwings homepage hero"
class="w-full object-cover"
/>
</div> </div>
</div>
</section>
<!-- The Brief -->
<section class="overflow-hidden border border-black/10 bg-white/30 p-6 md:p-8 lg:p-12">
<div class="grid gap-6 lg:grid-cols-12">
<div class="lg:col-span-3">
<div class="text-[11px] uppercase tracking-editorial text-black/50">The Brief</div>
</div>
<div class="lg:col-span-9">
<p class="max-w-4xl font-serif text-[1.8rem] leading-[1.1] tracking-[-0.03em] text-[#1f1c19] md:text-[2.4rem]">
Deathwings needed a website that felt as uncompromising as the culture it represents — a digital home for a counter-culture lifestyle brand that refused to look like anything else in the market.
</p>
<p class="mt-6 max-w-3xl text-base leading-8 text-black/66">
The challenge was to build something bold and disruptive without losing the structural integrity that makes a site actually work. The design had to feel dangerous without being chaotic — every element placed with intention, every decision rooted in the brand's core philosophy: Refuse To Fade.
</p>
</div>
</div>
</section>
<!-- Pull Quote -->
<section class="overflow-hidden border border-black/10 bg-[#e8e8e8] p-8 md:p-10 lg:p-14">
<blockquote class="mx-auto max-w-5xl text-center font-serif text-[2rem] italic leading-[1.05] tracking-[-0.04em] text-[#1f1c19] md:text-[3.5rem] lg:text-[4.4rem]">
"Society has an expiration date. Your style doesn't."
</blockquote>
</section>
<!-- Visual Language -->
<section class="overflow-hidden border border-black/10 bg-white/30 p-6 md:p-8 lg:p-12">
<div class="mb-8 text-[11px] uppercase tracking-editorial text-black/50">Visual Language</div>
<div class="grid gap-5 lg:grid-cols-12">
<div class="border border-black/10 bg-sand2 p-6 lg:col-span-4">
<h2 class="font-serif text-[2rem] leading-[0.98] tracking-[-0.04em]">Typography</h2>
<p class="mt-4 text-sm leading-7 text-black/66">
Custom display type that hits like a magazine cover from another dimension. Every headline demands attention — bold, unapologetic, and completely ownable.
</p>
</div>
<div class="border border-black/10 bg-sand2 p-6 lg:col-span-4">
<h2 class="font-serif text-[2rem] leading-[0.98] tracking-[-0.04em]">Colour</h2>
<p class="mt-4 text-sm leading-7 text-black/66">
Near-black backgrounds, #39FF14 neon green. The most confrontational colour combination in the palette — and the most memorable. It signals immediately that this is not a brand that asks permission.
</p>
</div>
<div class="border border-black/10 bg-sand2 p-6 lg:col-span-4">
<h2 class="font-serif text-[2rem] leading-[0.98] tracking-[-0.04em]">Layout</h2>
<p class="mt-4 text-sm leading-7 text-black/66">
An A4 magazine format structure underlying everything. The chaos is controlled — editorial discipline applied at full intensity, proving that structure and disruption are not opposites.
</p>
</div>
</div>
</section>
<!-- The Work -->
<section class="overflow-hidden border border-black/10 bg-white/30 p-6 md:p-8 lg:p-12">
<div class="mb-8 text-[11px] uppercase tracking-editorial text-black/50">The Work</div>
<div class="grid gap-5 lg:grid-cols-12">
<div class="overflow-hidden lg:col-span-7">
<img
src="https://res.cloudinary.com/dragon-fire-design-studio/image/upload/f_auto,q_90/v1774351841/Obsidian/dw-catalog_f96syj.png"
alt="Deathwings catalog"
class="w-full h-full object-cover object-top"
/>
</div>
<div class="grid gap-5 lg:col-span-5">
<div class="overflow-hidden">
<img
src="https://res.cloudinary.com/dragon-fire-design-studio/image/upload/f_auto,q_90/v1774351851/Obsidian/dw-unleashed_lmwhhd.png"
alt="Deathwings Unleashed product page"
class="w-full object-cover object-top"
/>
</div>
<div class="overflow-hidden">
<img
src="https://res.cloudinary.com/dragon-fire-design-studio/image/upload/f_auto,q_90/v1774351845/Obsidian/dw-faceless_qpegxg.png"
alt="Deathwings order form"
class="w-full object-cover object-top"
/>
</div>
</div>
</div>
</section>
<!-- The Result -->
<section class="overflow-hidden border border-black/10 bg-ink p-6 text-cream md:p-8 lg:p-12">
<div class="grid gap-6 lg:grid-cols-12">
<div class="lg:col-span-3">
<div class="text-[11px] uppercase tracking-editorial text-white/45">The Result</div>
</div>
<div class="lg:col-span-9">
<p class="max-w-4xl font-serif text-[1.8rem] leading-[1.08] tracking-[-0.03em] md:text-[2.6rem]">
A live brand with a genuine community behind it. Launched February 14th 2026, Deathwings is proof that editorial magazine thinking works at full intensity.
</p>
<p class="mt-6 max-w-3xl text-base leading-8 text-white/68">
The Refuse To Fade philosophy runs through every design decision — from the A4 magazine grid to the neon green accent. A brand built to last, for people who refuse to disappear.
</p>
<div class="mt-8 border-t border-white/12 pt-6">
<a href="https://wearedeathwings.com" target="_blank" rel="noopener noreferrer" class="inline-block rounded-none border border-white/30 px-6 py-3 text-[11px] uppercase tracking-[0.22em] text-white/70 transition hover:border-white hover:text-white">
View Live Site →
</a>
</div>
</div>
</div>
</section>
<!-- Next Project -->
<section class="border border-black/10 bg-sand3 p-6 md:p-8 lg:p-12">
<div class="flex flex-col gap-4 md:flex-row md:items-end md:justify-between">
<div>
<div class="text-[11px] uppercase tracking-editorial text-black/50">Next Project</div>
<p class="mt-4 font-serif text-[2rem] leading-[0.98] tracking-[-0.04em] md:text-[3rem]">
Spectral
</p>
</div>
<a href="spectral.html" class="text-sm uppercase tracking-[0.22em] text-black/45 transition hover:text-ink">View next →</a>
</div>
</section>
</main>
<footer class="border-t border-black/10 py-5">
<div class="flex flex-col gap-3 text-[11px] uppercase tracking-[0.22em] text-black/45 md:flex-row md:items-end md:justify-between">
<div class="flex flex-col gap-2">
<span>Obsidian Studio</span>
<div class="flex gap-4">
<a href="privacy-notice.html" class="transition hover:text-black">Privacy Notice</a>
<a href="terms.html" class="transition hover:text-black">Terms</a>
</div>
</div>
<span>Web Design With An Editorial Eye</span>
</div>
</footer>
</div>
</body>
</html>